Road to VR

NOVEMBER 2, 2017

By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.

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Microsoft Magic Leap AR Groups 251

The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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Apple AR Microsoft Magic Leap 253

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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Apple Immersion AR Hardware 95

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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Apple Samsung Eye Tracking Google 391

The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Image by Magic Leap). Top news of the week.

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Course Magic Leap AR Oculus 256

XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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Hardware Magic Leap Apple Industry 88

ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

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Virtual Reality Unreal Technology Tools 400

The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release The same on Twitter.

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Unreal Apple Government Data 423

The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon.

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Magic Leap AR China Unity 229

ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. You probably have heard of well-known models such as the Oculus Go, Oculus Rift, Playstation VR, and HTC VIVE?—?these

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Augmented Reality Virtual Reality Tips AR 130

The Ghost Howls

MARCH 26, 2018

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

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AR Magic Leap Oculus Virtual Reality 161

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Industry Apple Unity North America 85

XR Today - Mixed Reality tag

JUNE 8, 2023

Along with NVIDIA, Unity and Epic Games, the world’s largest gaming engines, have also joined efforts to build the industrial metaverse. HTC VIVE unveiled enterprise-grade hardware and platforms on Thursday via its XR Elite Business Edition and Business+ solutions.

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Industry Training Magic Leap Immersion 101

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 474

The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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Apple Ukraine Eye Tracking Groups 310

XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high — like the Cosmos from HTC, the brand new one, it’ll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Dean: Yeah, I think.

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Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high — like the Cosmos from HTC, the brand new one, it’ll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Dean: Yeah, I think.

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Training San Jose Oculus AR 78

The Ghost Howls

SEPTEMBER 24, 2019

Part of all of this is merit of Jeri (Image by HTC). At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. That’s where I got started with augmented reality.

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AR Augmented Reality Magic Leap Gaming 326

XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high -- like the Cosmos from HTC, the brand new one, it'll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Alan: HTC's got their enterprise division.

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Training San Jose Oculus AR 60

The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? High-precision 6DOF tracking, eye tracking, gesture inputs, with dedicated input controllers The SDK will support Unity , with Unreal coming Soon. I think we’ll discover it in some months… (You can imagine my excitement in publishing this interview.

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AR China Augmented Reality Technology 528

XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high — like the Cosmos from HTC, the brand new one, it’ll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Dean: Yeah, I think.

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Training San Jose Oculus AR 60

UploadVR Between Realities podcast

NOVEMBER 15, 2016

Oculus and HTC had been holding details surrounding Rift and Vive launch windows close to the chest, probably because they had delays to announce and need to nail down new plans. First, HTC delays the Vive until April 2016, with plans to show an updated developer kit at CES in January. In December, these plans become known.

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San Francisco HTC Unity Conference 100

XR Today - Mixed Reality tag

AUGUST 8, 2023

CloudXR Client Extensions will also offer a key plugin for Unity Editor, providing developers with bespoke CloudXR applications. NVIDIA Alliance for OpenUSD, Additional Tools Additionally, NVIDIA launched its Alliance for OpenUSD with major industry players such as Pixar, Apple, Adobe, and Autodesk.

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Los Angeles Industry Tools Simulation 71

XR for Business Podcast

JANUARY 10, 2020

You’ve done everything from IBM Watson, to Google, to HTC, Samsung. and one of my friends who I just made by being nerdy, worked for a company called HTC. And if you have a Bose AR-enabled device, you can download that for either the Google Play store or the Apple App Store. What an amazing piece of technology.

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Magic Leap AR Augmented Reality San Francisco 78

XR for Business Podcast

JANUARY 10, 2020

You’ve done everything from IBM Watson, to Google, to HTC, Samsung. and one of my friends who I just made by being nerdy, worked for a company called HTC. And if you have a Bose AR-enabled device, you can download that for either the Google Play store or the Apple App Store. What an amazing piece of technology.

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Magic Leap AR Augmented Reality San Francisco 78

XR Today - Mixed Reality tag

MAY 24, 2023

Uniting the Industry Multiple companies, from Meta Platforms, Qualcomm, NVIDIA, Microsoft, HTC VIVE, ByteDance, Sony and even massive telecoms like Nokia and T-Mobile are chipping in to increase adoption rates for spatial technologies. Imagine an internet where only Apple computers can connect to the web.

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Industry Technology Microsoft Tools 138

XR for Business Podcast

JANUARY 10, 2020

You've done everything from IBM Watson, to Google, to HTC, Samsung. and one of my friends who I just made by being nerdy, worked for a company called HTC. And if you have a Bose AR-enabled device, you can download that for either the Google Play store or the Apple App Store. Alan: I don't know if you've tried to Magic Leap.

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Magic Leap AR Augmented Reality San Francisco 60

XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. I was, this weekend, at Shape from AT&T. Alan: Yeah? How was it?

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. I was, this weekend, at Shape from AT&T. Alan: Yeah? How was it?

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Automotive Magic Leap Course Industry 78

XR Today - Mixed Reality tag

DECEMBER 14, 2022

Many products showcased at the conference included flagship releases of VR headsets and solutions such as the Meta Quest Pro, Magic Leap 2, Lenovo ThinkReality A3, and AT&T’s Volumetric Video Photo Booth, among many others. Currently, ExplodedView is iOS exclusive. Face tracking and camera resolutions need to improve.

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Miami Industry Training Technology 81

The Ghost Howls

JANUARY 24, 2022

Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. HTC discounts its headsets. HTC has started a good discount on its headsets that will last until the end of the month.

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Microsoft Google AR Virtual World 311

The Ghost Howls

AUGUST 11, 2019

HTC Vive is at the second place; Oculus Quest, even if it is so new, has already gathered a lot of interest from developers; Gaming is still the most popular content developed in XR, but now there is also interest in other kinds of applications , like entertainment (e.g. Apple moves top executive to AR glasses team.

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Samsung Survey Oculus AR 192

XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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Microsoft Apple Education Training 65

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Apple headset may be very lightweight. Top news of the week.

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Survey Apple AR Samsung 294

XR for Business Podcast

JULY 28, 2019

I remember years ago — I think it was probably, I want to say about five years ago — we had a Unity session in our office, where we did Unity development basics, and we invited a lot of companies from the area in Austin to come to our office, and we would run a Unity training session around 2D/3D asset development.

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Training Education Data Technology 78

XR for Business Podcast

JULY 28, 2019

I remember years ago — I think it was probably, I want to say about five years ago — we had a Unity session in our office, where we did Unity development basics, and we invited a lot of companies from the area in Austin to come to our office, and we would run a Unity training session around 2D/3D asset development.

Training 78

Training Education Data Technology 78

XR for Business Podcast

JULY 28, 2019

I remember years ago -- I think it was probably, I want to say about five years ago -- we had a Unity session in our office, where we did Unity development basics, and we invited a lot of companies from the area in Austin to come to our office, and we would run a Unity training session around 2D/3D asset development.

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Training Education Data Technology 60