AR Insider

JUNE 22, 2021

At one end of the spectrum is hardware that’s graphically compelling but stylistically untenable (think: Hololens). At the other end is hardware that’s sleek but underwhelming in graphical intensity (think: North Focals). Will Apple’s rumored glasses accelerate things? This keeps session lengths relatively short. glasses+.”.

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AR Insider

MARCH 11, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Each installment will profile a different tech leader’s moves and motivations in wearables. It has entered the wearables race in a number of ways including its Pixel Buds.

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AR Insider

APRIL 8, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Each installment will profile a different tech leader’s moves and motivations in wearables. In Bose’s case, that’s a leading position in high-end audio hardware.

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AR Insider

FEBRUARY 27, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Each installment will profile a different tech leader’s moves and motivations in wearables. It recently entered the wearables race with the Surface Earbuds.

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AR Insider

NOVEMBER 14, 2019

The wearables sector is approaching an inflection point. But before going into the AR implications, let’s step back and look at the activity in the broader wearables sector. Wearables sales this year are projected to hit $41 billion, up 28 percent from $32 billion last year. The poster child here is Apple.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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AR Insider

OCTOBER 30, 2019

Signals continue to blip for Apple’s AR glasses plans. So I think it’s very possible that this is where Apple is going and they will iterate their way out of it as 5G improves.”. Apple has filed a patent for glasses that have lenses with variable opacity.

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AR Insider

AUGUST 14, 2020

“Wearables Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Each installment will profile a different tech leader’s moves and motivations in wearables. Spectacles represent a long-term investment in augmented reality hardware.

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Road to VR

MAY 30, 2022

Recent reports maintain we may be seeing a mixed reality headset from Apple sometime soon, however it appears the Cupertino tech giant has filed a global trademark for realityOS, its alleged XR operating system, which could suggest we’ll learn more about that and its XR device(s) as early as next week.

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ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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ARVR

MAY 24, 2021

This thinking holds up, but a less-discussed product class could have a greater impact in priming consumers for AR glasses: wearables. Meanwhile, tech giants are motivated toward wearables. For example, Apple’s wearables offset iPhone sales declines. But as with Apple, a key question is ‘why?’. ExpiCulture?—?Developing

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ARVR

JUNE 7, 2021

This thinking holds up, but a less-discussed product class could have a greater impact in priming consumers for AR glasses: wearables. Meanwhile, tech giants are motivated toward wearables. For example, Apple’s wearables offset iPhone sales declines. Its Spectacles camera glasses have had ups and downs.

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ARVR

APRIL 5, 2021

But another device class could have a greater impact towards that same end: wearables. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. an ARPU-boosting move that’s classic Apple.

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AR Insider

MARCH 24, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. This is the theme of our new series, Location Wars , where we break down who’s doing what… continuing here with Apple. Part II: Apple . Apple’s AR play — as with most endeavors — is to sell hardware.

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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AR Insider

JUNE 15, 2021

At one end of the spectrum is hardware that’s graphically compelling but stylistically untenable (think: Hololens). At the other end is hardware that’s sleek but underwhelming in graphical intensity (think: North Focals). Will Apple’s rumored glasses accelerate things? The AR Space Race, Part II: Apple. Evolutionary Road.

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Road to VR

JANUARY 30, 2024

Apple was recently granted a patent for ‘EyeSight’, the external display on Vision Pro which shows the wearer’s eyes. Image courtesy Apple EyeSight is perhaps the most unique bit of hardware on Vision Pro. Image courtesy Apple EyeSight is perhaps the most unique bit of hardware on Vision Pro.

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ARVR

APRIL 19, 2022

Picking up where we left off last week in examining the drivers and dynamics of the AR glasses market, the biggest question on everyone’s mind is what will Apple do? Among potential product and business models for AR glasses, Apple could end up setting the standard in its rumored market entrance. This includes why , what, and when.

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AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye.

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AR Insider

AUGUST 7, 2019

One of the biggest ongoing points of speculation in the AR industry is the fate of Apple’s rumored glasses. Given Apple’s track record in mainstreaming emerging technology, AR proponents are hoping for some of that signature halo effect. Apple has too much on the line to abandon AR glasses. Follow the Money.

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XR Today - Mixed Reality tag

MAY 9, 2024

This week, Apple CEO Tim Cook commented on the current state of the Vision Pro in enterprise sectors. Recently, Apple has been facing rumours stating that demand for its new device is lower than expected, leading some to question the longevity of the emerging product. We’re seeing some amazing things done with Apple Vision Pro.

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AR Insider

AUGUST 26, 2021

But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.

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AR Insider

OCTOBER 23, 2020

The most notable updates came from Google, Apple and Facebook, in order of recency. This includes Google’s updates to its visual search efforts; Apple’s Lidar-powered iPhone 12 Pro; and Facebook’s developments in Live Maps, experimental AR glasses … and of course Quest 2.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. They’ve raised over $22 million in funding for their AR wearables from seasoned investors like Sequoia Capital, Founders Fund, Greylock Capital, and Marc Benioff.

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XR Today - Mixed Reality tag

MAY 8, 2024

Rumours are swirling that Apple’s initial Vision Pro shipment numbers are so low that it is forcing Apple to cut production numbers leading into WWDC 2024. Long-trusted Apple analyst Ming-Chi Kuo posted on X to explain how low customer demand for the Vision Pro is now leading to mass production delays.

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The AR Show

DECEMBER 5, 2023

Bobak Tavangar is the co-founder and CEO of Brilliant Labs, a company creating an open-source AR glasses hardware platform and pairing that with powerful generative AI models to help you engage with the real world. Bobak also worked for a while as a program lead at Apple. Bobak also worked for a while as a program lead at Apple.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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XR Today - Mixed Reality tag

JUNE 7, 2023

After approximately seven years of development, the Apple Vision Pro headset is finally here. For some time now, consumers have been on the edge of their seats waiting for an official Apple AR/VR announcement. Despite this, Apple’s Vision Pro headset seems a revolutionary addition to the industry.

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XR Today - Mixed Reality tag

MARCH 12, 2024

Last week, Apple introduced its first public update to its debut XR device, improving many core features as the firm starts its spatial computing journey. The Apple Vision Pro was only released last month, and Apple is already moving forward to optimise the product for early adopters. Apple also released version 1.1

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XR Today - Virtual Reality

APRIL 16, 2024

2024 XR Headset Boom Pimax’s announcement comes as major technology giants are working to debut new headsets, giving the market a significant boost of interest and investment – the most prominent of which is Apple, who debuted the Vision Pro earlier this year. The Vision Pro device is still in its early stages of development.

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AR Insider

APRIL 16, 2021

It pivoted to an enterprise focus after realizing that consumer markets aren’t ready for the bulk, heat (and price) required in any hardware that achieves meaningful (SLAM) AR immersion. That underlying challenge of wearability versus graphical UX is currently the AR hardware industry’s greatest barrier.

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AR Insider

MARCH 4, 2021

AR glasses’ style crimes and wearability issues aren’t as prevalent in the workplace. And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful. So given that choice, Apple could lean towards the former in V1. Is Wearability the Next Mobility?

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

So it begins, after years of intrigue and a busy 2023, which saw XR audiences far and wide hype Apple’s MR headset, the firm finally confirmed the release window for the much talked about Vision Pro, an MR headset for productivity, entertainment, and social use cases.

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ARVR

MARCH 16, 2023

Consumer/ enterprise spending shares could flip as AR glasses gain wearability. As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. And that’s where headworn AR’s biggest looming topic factors in: Apple.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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AR Insider

JUNE 8, 2021

At one end of the spectrum is hardware that’s graphically compelling but stylistically untenable (think: Hololens). At the other end is hardware that’s sleek but underwhelming in graphical intensity (think: North Focals). This is why it simultaneously fuels mobile AR lens initiatives and wearable hardware.

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