XR Today - Mixed Reality tag

FEBRUARY 6, 2024

Microsoft recently released information regarding its recent Q2 2024 earnings call. Regarding Mcrosoft’s recent performance, Amy Hood, the EVP and CFO at Microsoft , noted: This quarter, revenue was $62 billion, up 18% and 16% in constant currency. The call hits all the expected notes, such as genAI. So not all is lost.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Other relevant news. Matias Nassi.

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ARVR

JUNE 14, 2021

As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. This ties to Microsoft’s DNA, as enterprise productivity has been its core business for 30 years.

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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AR Insider

APRIL 16, 2021

XR Talks: Microsoft Doubles Down on AR. This is the reason that Microsoft has solely targeted the enterprise for HoloLens 2. It pivoted to an enterprise focus after realizing that consumer markets aren’t ready for the bulk, heat (and price) required in any hardware that achieves meaningful (SLAM) AR immersion.

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? development processes.

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XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. This trend encompasses the integration between the hardware and software. But Apple is taking the concept to a new level, evolving it into a household term.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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AR Insider

MAY 4, 2021

For example, Apple’s wearables offset iPhone sales declines. Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. That includes Google, Microsoft, Amazon, Snap and others. Apple Fires the Latest Shot in the Wearables Wars.

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UploadVR Between Realities podcast

JULY 5, 2017

One of the amazing things about Apple’s new ARKit developer platform is that there’s no extra hardware required. You can see those examples in action below. All of the amazing AR experiences we’ve seen running on iPhones are just using the kit’s camera, and that’s it.

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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ARVR

MARCH 16, 2023

For example, AR glasses’ style crimes aren’t the same issue in workplace contexts. As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. And that’s where headworn AR’s biggest looming topic factors in: Apple.

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The Ghost Howls

MARCH 20, 2023

A pretty useless one, like all the rumors about Apple and its glasses. And instead… electronic components… wow, only geniuses at Apple could think about it. Anyway, if the leak is true, it means that we are starting to have hardware leaks, which usually happen when a product is in the production phase, or close to it.

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ARVR

FEBRUARY 1, 2023

For example, usage and revenue continue to gain momentum in mobile AR. Further subdividing the spendings are hardware and software. And there, hardware leads in the early years, but the software will outpace it over time. So what does that hardware base look like? But in closing, it’s not just about Apple.

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AR Insider

DECEMBER 10, 2020

For example, its recent mobile AR forecast quantified smartphone-based AR such as advertising and location-based gaming. It’s further subdivided by hardware and software. Hardware leads in early years, but software will outpace it over time. Consumer spending will also grow from improving hardware and cultural acclimation.

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ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For example, some of the cloud services that we’ll look at are cloud storage solutions. Remember that Android isn’t a hardware manufacturer, but an operating system.

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Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. Yet within Microsoft’s mixed reality strategy, hardware is only one piece of the puzzle.

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ARPost

JULY 30, 2020

Examples of Augmented Reality in Action. For example, an AR-enabled voice assistant in your ear can point you in the right direction and remind you about an upcoming business meeting. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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AR Insider

SEPTEMBER 3, 2021

That will happen as the underlying technology improves and slims down; and as the industry’s ultimate wild card is played: Apple Glass. To break down all of the above — including Apple AR discourse — and to dive deeper on the latest figures, ARtillery chief analyst Mike Boland recently gave a virtual-event presentation.

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XR Today - Big XR News tag

AUGUST 18, 2023

While no significant announcements dropped, a handful of vendor updates paint a clear picture of the future of immersive hardware and its distribution. Therefore, MR headsets unify AR/VR/MR applications without forcing a user to own multiple pieces of hardware. Increasingly, it seems that MR devices may lead the way.

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XR Today - Big XR News tag

FEBRUARY 3, 2023

For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs. Moreover, audience interest from enterprise end-users and consumers is strong, with rumours of new devices from Microsoft, Apple, and Meta all prevailing.

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. But unlike the above software-based initiatives, we’re talking hardware. Sound Investment.

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The Ghost Howls

FEBRUARY 4, 2022

This year for sure we’ll have two headsets of this kind launching: Lynx R-1 and Meta Project Cambria, with the elephant in town being the possible release of the first Apple headset. And of course, if Apple releases something, it will create a tsunami in the whole ecosystem. Didn’t work (Image by Microsoft).

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta.

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AR Insider

JULY 22, 2021

Using their public projections from Q1 2021, we might reasonably expect they spend about $6 billion on XR this year for salaries, hardware and overhead. Hardware development costs more than software, especially when you have to outsource all of the fabrication and parts and you’re not at the top of the stack. See Part I here. .

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AR Insider

JUNE 22, 2021

At one end of the spectrum is hardware that’s graphically compelling but stylistically untenable (think: Hololens). At the other end is hardware that’s sleek but underwhelming in graphical intensity (think: North Focals). Will Apple’s rumored glasses accelerate things? This keeps session lengths relatively short.

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XR Today - Mixed Reality tag

SEPTEMBER 15, 2023

Now the Metaverse is gaining newfound traction from enterprise clients, companies like Meta, Microsoft, and Apple are reinforcing XR as a serious technology for various use cases. To power Athena AI, ENGAGE XR is leveraging OpenAI’s Chat GPT service – now partially operated by Microsoft – the firm is also leveraging Dall.e

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ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. An older, but interesting example of marker-based AR is the PlayStation 3 Wonderbook, a gaming ‘peripheral’ that allows players to view a spell book on their screen.

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AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. In Bose’s case, that’s a leading position in high-end audio hardware. Hardware Blitz.

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XR Today - Augmented Reality tag

NOVEMBER 24, 2023

For instance, Microsoft has dedicated USB chargers for its HoloLens 2, while other vendors offer comprehensive charging stations. For instance, rumors suggest Apple may begin embedding AR solutions into its Airtag products as it invests in the XR world with the Vision Pro and VisionOS. Others are more advanced.

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VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. Making hardware is incredibly hard, expensive, and time consuming,” continues Fink.

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ARPost

APRIL 29, 2021

The company offers free trials and platform support comes through three price tiers including a free price tier with limited functionality, so how you use XMReality can scale with the size and technical hardware investment of your company. TechSee and Vuzix (and Microsoft). Microsoft Mesh. TeamViewer Pilot.

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XR Today - Virtual Reality

MAY 15, 2023

Spatial is a leading RT3D Metaverse platform for various hardware, including web browsers and XR headsets. The move promotes a user-generated content ecosystem via a flexible suite for creating, building, and publishing hardware-agnostic immersive content. Spatial also assists in the We3 revolution. You want to go with your friends.

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