The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Trends Apple Google Unity 446

Upload VR

APRIL 17, 2024

A wave of emulators are starting to roll out across Apple platforms, Vision Pro included, as Joy-Cons and other official gamepads prove useful input accessories. 0:00 / 2:00 1× Nintendo doesn't offer a path to that Virtual Console on any non-Nintendo hardware today. In some cases, fans also restore or extend original functionality.

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Apple Gaming Software Video 101

VRScout

AUGUST 29, 2017

When Apple first introduced ARKit back in June at WWDC , we were blown away. Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. It looks like Google had something up their sleeves the whole time.

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Augmented Reality Google AR Samsung 287

AR Insider

MAY 18, 2021

For example, Apple’s wearables offset iPhone sales declines. After covering Apple last week, what moves is Google making in wearables? But as with Apple, a key question is ‘why?’. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. Sensory Nerves.

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Wearables Google AR Apple 336

ARVR

MARCH 31, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple.

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Apple AR Retail Data 130

XR Today - Mixed Reality tag

FEBRUARY 28, 2024

Notably, a big market shifting factor is Apple’s entry, Shen noted: I think having Apple come in has really validated everything that we’ve invested in, in our hardware, our platform, our infrastructure, and we’ve seen a lot more interest in this space and even this show (MDC 2024).

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HTC Apple Latency Hand tracking 123

Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Built by George Michael Brower with friends at Google Creative Lab. Built by Jane Friedhoff with friends at Google Creative Lab using Unity and ARCore. Built with Unity and ARCore. Portal Painter.

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Google Augmented Reality Unity AR 279

The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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Google AR China Augmented Reality 384

ARVR

MARCH 16, 2023

Speaking of text prompts, some have even called this the death of the Google-dominant era of search. Though that could be overblown or premature — Google itself is well positioned for AI as we’ve examined  — there’s ample promise in the underlying technology from the likes of OpenAI. One is that Google has trained us to use keywords.

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AR Google Apple Wearables 242

The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.

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Leap Motion Hand tracking Apple Data 317

AR Insider

JANUARY 6, 2021

It’s also naturally monetizable and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image search on Google desktop. It takes form so far in Google Lens. So how will Google develop these opportunities? As mentioned, Google is not alone.

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Google Apple AR Data 286

Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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Apple Filming Examples Gaming 314

AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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Wearables Apple AR Trends 252

AR Insider

SEPTEMBER 4, 2020

In that way, Google is well-positioned because the spatial web will need to be parsed and indexed, similar to what Google has done for 20 years on the 2D web. Is Google Building an ‘Internet of Places?’ I see it as an expanding surface area for how people can ask questions and get information about the world.”

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Google AR Apple Data 363

ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For example, some of the cloud services that we’ll look at are cloud storage solutions. Remember that Android isn’t a hardware manufacturer, but an operating system.

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Magic Leap Software Hardware Amazon 381

AR Insider

MAY 4, 2021

For example, Apple’s wearables offset iPhone sales declines. Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. That includes Google, Microsoft, Amazon, Snap and others. Apple Fires the Latest Shot in the Wearables Wars.

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Wearables AR Microsoft Apple 294

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 101

AR Insider

FEBRUARY 19, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. This all started at a September Alexa event where it launched a full hardware blitz. Specifically, its new Echo Buds are Bluetooth earpieces that compete with Google Pixel Buds and Apple AirPods.

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Wearables Amazon Google AR 368

AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). A Vessel for Google Assistant. In fact, Apple’s Achilles heel for AR audio is the famously inept Siri.

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AR Google Apple Strategy 283

Road to VR

FEBRUARY 21, 2017

After a long and somewhat awkward period of Google keeping all of their VR apps from Facebook’s VR platforms on desktop (with Rift) and mobile (with Gear VR), Tilt Brush is the first VR olive branch extended across the platform gap between these two major tech competitors. But, a new glimmer of hope has emerged.

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AR Insider

MARCH 19, 2021

With Oculus for example, it subsidizes the hardware to jumpstart a network effect, which benefits consumers and developers. That ecosystem can be stimulated by VR, including hardware, content, and developer talent. What’s Driving Apple’s Rumored VR Play? Network Effect. Monetization can follow.

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Strategy AR Apple Hardware 312

AR Insider

AUGUST 9, 2021

A good example of someone you should follow for this reason Daniel Beauchamp. Let’s start with the latter… First, Falmer points out to us that Apple and Snap have the biggest and best feature sets, and are noticably ahead of competitors on that measure. It’s now up to 600 million monthly active AR users (MAUs).

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AR Data Apple Google 347

VRScout

NOVEMBER 7, 2016

So far in 2016 we’ve seen Samsung’s Note 7 go from everyone’s favorite cell phone to everyone’s favorite explosive device , the release of Google’s brand new Pixel line with DayDream support and Apple start riots over the removal of the headphone jack from the iPhone 7.

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Augmented Reality Google Technology AR 312

VRScout

MARCH 1, 2023

New filings point towards new XR hardware on the way. Earlier this month, it was announced that Samsung is partnering with Google to develop new XR technology. It’s possible that the project is getting closer to reality after the company unveiled its XR platform during its Unpacked event on February 1st, 2023.

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Samsung AR Augmented Reality Wearables 297

XR Today - Virtual Reality

JANUARY 22, 2024

Alongside Apple’s marketplace debut next week, XR devices may have their mainstream moment in 2024. Disney’s History with XR To some, Disney’s dive into XR hardware with its Holotile debut could seem out of the blue; however, this couldn’t be further from the truth – despite ups and downs.

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Apple Google Virtual Environment Entertainment 220

The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Apple is proposing itself to be the next competitor of Meta.

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AR Insider

DECEMBER 21, 2020

A fter launching in 2017, Google’s ARCore has been relatively quiet. Google reports this week that ARCore has surpassed one billion installs. This refers to the Google Play Services for AR app in Google’s Play Store. Google wants maximum reach for the benefits that AR can bring its core search business.

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Data Google AR Exercises 249

ARVR

MARCH 16, 2023

For example, AR glasses’ style crimes aren’t the same issue in workplace contexts. As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. This theory fits Apple’s signature multi-device ecosystem approach.

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AR Magic Leap Wearables Microsoft 243

AR Insider

FEBRUARY 27, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. Though not hardware, Windows Mobile OS was its wedge into the smartphone stack as a revenue center and a way to position its apps (Office, etc.) Next up: Google. in mobile workflows.

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Wearables Microsoft AR Amazon 252

AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. At that point, it becomes supply leverage. So that brings us to the present. Spatial Implications.

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Google AR Apple Examples 257

AR Insider

DECEMBER 9, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. Where does Google fit in all of this? That includes its “search what you see” Google Lens , and Live View 3D navigation. Planet Scale.

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Google Data AR Exercises 296

Upload VR

SEPTEMBER 4, 2023

For example, several sources suggested Quest Pro would be named "Quest 2 Pro" and that Apple Vision Pro would be called "Apple Reality Pro". This also isn't the only software-first Big Tech company partnering with a Korean hardware company on an XR headset.

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ARVR

MAY 24, 2021

For example, Apple’s wearables offset iPhone sales declines. Sensory Nerves After covering Apple last week, what moves is Google making in wearables? But as with Apple, a key question is ‘why?’. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business.

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Wearables Google AR Apple 130

ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

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AR Insider

JUNE 8, 2021

At one end of the spectrum is hardware that’s graphically compelling but stylistically untenable (think: Hololens). At the other end is hardware that’s sleek but underwhelming in graphical intensity (think: North Focals). This is why it simultaneously fuels mobile AR lens initiatives and wearable hardware.

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AR Wearables Hardware Apple 250

AR Insider

JANUARY 16, 2020

The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. Given Apple’s ability to mainstream emerging tech, the AR sector is hoping for some of that signature halo effect to accelerate things. That could come in the form of Apple AR glasses and their mainstreaming effect.

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ARVR

MAY 11, 2022

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

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