AR Insider
NOVEMBER 10, 2020
To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at GREAT’s Shoes AR ad campaign, we’ll move on to the next case study: Purina. Quality & Quantity.
AR Insider
SEPTEMBER 19, 2019
ARtillery Briefs is a video series that outlines the top trends we’re tracking, including takeaways from recent reports and market forecasts. Bose is already there with Bose AR, while Google has developed live language translation apps and Apple will enter a bit later, as it often does.
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AR Insider
JANUARY 12, 2021
To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Lessons & Learnings.
AR Insider
JANUARY 7, 2020
Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. Though the successful case studies get disproportionate attention, panning back to the larger market’s resistance is required for a full view. But there are also confidence signals.
ARPost
SEPTEMBER 15, 2019
Based on interviews and surveys of more than 750 XR professionals, the report is an in-depth analysis of the state of the global XR market today and seeks to distil emerging XR trends into a clear narrative to determine the sector’s future direction. in the VR for enterprise segment. said the same for AR/MR.
AR Insider
SEPTEMBER 24, 2019
In fact, the foundation for this opportunity happens through already-pervasive “hearables” such as Apple AirPods. Apple is motivated toward audio AR as one component – along with Watch and glasses – of a wearables suite that ARtillery Intelligence believes will be central to the succession plan a maturing iPhone.
AR Insider
OCTOBER 9, 2019
Because they haven’t left the messaging app, the purchase can be handled in this case by Apple Pay,” said Duffy during a case study for Tamara Mellon. And messaging is already transaction-enabled within most chat apps. This is an example of AR’s rare “ full funnel ” abilities we often invoke.
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