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Apple CEO Tim Cook Says AR Technology Is “The Next Big Thing”

VRScout

While picking Cook’s brain in regards to the most important technologies of the next 10 years, the CEO began to break down the potential benefits of AR. . Image Credit: Apple Inc. You and I might be talking about an article and using AR we can pull it up, and can both be looking at the same thing at the same time.”. “I

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What does not convince me of the eye-and-hand interface of the Apple Vision Pro

The Ghost Howls

The Apple Vision Pro is the device of the moment: since the preorders have been opened on January, 19th, my social media feed is full of posts that just talk about this device. And this is for a good reason: Apple entering the field is for sure a defining moment for the immersive reality space. But is it a good idea?

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The XR Week Peek (2024.03.12): Apple aims at a $1500 Vision device, Plutosphere shuts down, and more

The Ghost Howls

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1) I’m impressed.

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Apple AR Glasses Put on Hold to Make Way for MR Glasses – VR and Metaverse Expert Weighs In

ARPost

Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.

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Things People Ask You as a Writer Covering XR Technology

ARPost

XR technology is a fascinating world to live and work in. When you write about XR and emerging technology, people ask a lot of questions; some more often than others. If you’re a writer in the space, you may relate to this article in amusing and insightful ways. What Is XR Technology? What Is AR?

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The XR Week Peek (2024.02.06): Apple ships the Vision Pro, Meta had record revenues, and more!

The Ghost Howls

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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A Concise Beginner’s Guide to Apple Vision Pro Design & Development

Road to VR

Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro.

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