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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. The official video with the full announcement What I was looking for If you are a reader of my weekly newsletter, you know what I was looking for in this announcement. UX : Can Apple make XR usable?

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Probably the communication machine of the company is not as strong as before, so the old message still hangs around. Apple to launch a second “more affordable” headset in 2025. If it is true, it confirms that Apple has no mainstream plans for this device, and it will bet on true AR glasses for the mainstream.

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The XR Week Peek (2023.08.15): Samsung XR prototype leaked, Meta 2024 glasses are only for internal use, and more!

The Ghost Howls

More info (Samsung prototype headset leaked — Upload VR) More info (Samsung prototype headset leaked — XR Daily News) Other relevant news (Image by Meta Reality Labs) Meta’s first AR glasses will be just for internal use A new report by The Information talks about the AR glasses that Meta is building.

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The XR Week Peek (2021.02.22): Samsung AR glasses leaked, Kura price revealed, and much more!

The Ghost Howls

This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung. And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies!

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

If you want to experiment with XR cloud rendering , you won’t need to buy a powerful workstation and experiment with the settings anymore: you just buy a dedicated EC2 machine on AWS supplied by NVIDIA and everything is ready out of the box. You activate the machine, pay for its usage and you can have cloud rendering.

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The XR Week Peek (2021.12.21): Google is building an AR OS, Nike acquires RTFKT, and more!

The Ghost Howls

Google is reportedly working on an AR operating system. Google owns the best search engine (Google), all the data of the outdoor part of the world (Google Maps), the most used mobile operating system (Android), an AR framework (ARCore), and is strategically acquiring some startups that may be useful for building future AR glasses (North).

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The XR Week Peek (2021.02.15): Facebook keeps working on its masterplan, WebXR arrives on iOS, and more!

The Ghost Howls

And answering an AMA on Instagram, Andrew “Boz” Bosworth (basically the head of AR/VR at FRL) answered with a thumbs-up to a question of a user about a future update implementing 120Hz framerate of the Quest 2. Apple is working on Micro-OLED displays. Another week, another rumor about Apple’s XR efforts.

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