Case Study: MAC Cosmetics Augments Makeup Try-Ons
ARVR
OCTOBER 5, 2022
Executed with the help of creative agency Valtech, its “pick & try” feature employs mirrors that virtually apply cosmetics to shoppers’ faces to simulate the real thing. Indeed, Amazon is already experimenting with such technologies as it continues its physical retail conquests. AR will play a key role in its road map.
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