The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. The consumer spending will increase and the dominant form of media consumed will be games, of course. affiliate link) More info (Quest on Amazon?

Gaming 40

Gaming Czech Republic Microsoft AR 40

The Ghost Howls

JANUARY 22, 2021

Of course, Microsoft and Amazon are observing the situation: in my opinion, Microsoft will wait a bit , considering its focus on AR enterprise with HoloLens, while Amazon could improve its already existing offering of glasses connected with Alexa. WebAR will start to exploit its potential. And that’s it!

Augmented Reality 480

Augmented Reality Magic Leap AR Apple 480

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

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AR Examples Data Head Mounted Display 381

The Ghost Howls

AUGUST 1, 2020

But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on. As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. 2022 could be the key year for XR.

Apple 517

Apple Oculus China Magic Leap 517

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s funny because it’s quite a known car, of course — they only make 100 of series, like how the Pagani Huayra Roadster, I believe there were only 100 made. Barry: Yeah, that’s true.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s funny because it’s quite a known car, of course — they only make 100 of series, like how the Pagani Huayra Roadster, I believe there were only 100 made. Barry: Yeah, that’s true.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JANUARY 24, 2020

I was– I lead business development, and strategy, and partnerships for a couple different startups. And I joined his VR production company, leading business development strategy. ” And we, of course, said yes. We just worked with Unity, building augmented reality projects. And I was fascinated by it.

Training 78

Training New York Video Strategy 78

XR for Business Podcast

JANUARY 24, 2020

I was– I lead business development, and strategy, and partnerships for a couple different startups. And I joined his VR production company, leading business development strategy. ” And we, of course, said yes. We just worked with Unity, building augmented reality projects. And I was fascinated by it.

Training 78

Training New York Video Strategy 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

JANUARY 24, 2020

I was-- I lead business development, and strategy, and partnerships for a couple different startups. And I joined his VR production company, leading business development strategy. And we, of course, said yes. We just worked with Unity, building augmented reality projects. And then, of course, that's hugely negative.

Training 60

Training New York Video Strategy 60

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

JUNE 24, 2019

Because people go, “of course, that’s the way it’s supposed to work. Of course, my rabbit should hide behind the couch.” The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. You can mess around with Amazon Sumerian.

AR 78

AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

Because people go, “of course, that’s the way it’s supposed to work. Of course, my rabbit should hide behind the couch.” The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. You can mess around with Amazon Sumerian.

AR 78

AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

Because people go, “of course, that’s the way it’s supposed to work. Of course, my rabbit should hide behind the couch.” The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. You can mess around with Amazon Sumerian.

AR 60

AR Technology Industry Augmented Reality 60

AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Of course, there are more AR business models such as hardware sales (AR glasses). This democratizes advanced AR capabilities like graphics creation and includes tools like Unity , Amazon Sumerian and 8th Wall.

AR 300

AR Data Tools Survey 300

AR Insider

MARCH 24, 2020

Of course, there are use cases in industrial settings, such as automation and visualization. This category also includes developer tools such as Unity and AR democratization tools such as Amazon Sumerian or Adobe Aero. But “enterprise” is a much broader market segment. This is the same way we think of enterprise AR.

AR 206

AR Industry Retail Data 206

The Ghost Howls

AUGUST 11, 2019

A new report from CCS Insight, instead, predicts that this year will be sold 7 million standalone VR headsets , and of course Oculus Quest and Go should make a great part of these devices. More info (Steam Hardware Survey) More info (CCS Insights) More info (Strategy Analytics) More info (XRDC Report). That is huge.

Samsung 196

Samsung Survey Oculus AR 196

XR for Business Podcast

AUGUST 14, 2019

But over the course of a year, I can’t even imagine what the savings are for almost any-sized company. Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Amazon Sumerian.

Tips 78

Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 14, 2019

But over the course of a year, I can’t even imagine what the savings are for almost any-sized company. Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Amazon Sumerian.

Tips 78

Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 14, 2019

But over the course of a year, I can't even imagine what the savings are for almost any-sized company. Michael: And this is why I've been working on starting this dojo, or this VR maker space; because the tools for building -- there's VRTK for Unity. Amazon Sumerian. Unity is always my top one. Is it marketing?

Tips 60

Tips Training Augmented Reality Exercises 60

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. ” And then, of course, I realize I get the crash course and “Oh, we make this CAD-like program where you can build a product.”

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. ” And then, of course, I realize I get the crash course and “Oh, we make this CAD-like program where you can build a product.”

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC's leading solutions for the development of augmented reality applications. And then, of course, I realize I get the crash course and "Oh, we make this CAD-like program where you can build a product." was it June?

Augmented Reality 60

Augmented Reality AR Industry Technology 60