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8 Augmented Reality Trends in 2021

ARPost

The concept of augmented reality is no longer new. In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. It is worth exploring the different trends that are surging in the augmented reality market.

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The Quick Guide to Augmented Reality Deployment in the Enterprise

ARPost

In the last five years, augmented reality technology has evolved far beyond its most widespread adoption ever – killing digital critters on Pokémon Go. No wonder research from Markets and Markets predicts that augmented reality is going to be a 72.7 Know What Augmented Reality Can Do – And What You Can Do With It.

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Amazon Brings Augmented Reality Product Previews to iOS App

Road to VR

Well, an AR preview might not exactly be ‘trying it’, but Amazon’s new ‘AR View’ function aims to help you figure out if a crock-pot clashes with your marble counters, or if that chair can really fit in that corner, adding a little more depth to the online shopping experience than you’re used to.

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Metaverse and Investing – Opportunities for Retail Investors Part 2: Software and Infrastructure

ARPost

Snap’s augmented reality filters likely place it as one of the leading companies in the AR industry. Virtual and augmented reality can work even without a network. The augmented reality app, once it is downloaded on the phone, works without connection. Snap (Nasdaq: SNAP) for AR Filters.

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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector.

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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The AR Space Race, Part VI: Amazon

ARVR

Synthesizing these factors, one of AR’s battlegrounds will be in augmenting the world in location-relevant ways. That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” But it’s not alone.

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