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Nreal rebrands as XREAL and expands its ecosystem

The Ghost Howls

Some rumors were already going around in the previous days, but now it is official: Chinese AR company Nreal has rebranded as XREAL. XREAL Spatial Display is the evolution of that Air Casting technology, with many more possibilities. Let’s see all these pieces of news together. So the Nreal management took the right decision.

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

The customer journey is changing, and technology is leading that evolution. Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Moreover, The emerging AR technology space is rapidly growing.

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. The US Army is experimenting with AR goggles on dogs. It seems that after 3–4 weeks of training, the dog gets used to using AR. Google and Snapchat release features that aim at the AR Cloud.

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GDC 2017: Epic’s Tim Sweeney on What Unreal Engine VR Means for Non-gaming Industries

UploadVR Between Realities podcast

But games are just the start of where VR and AR are heading, and honestly, most likely will not be either platform’s primary function in the future. We’re on the cusp of a technological evolution, and while games will be driving the early experiences, they won’t be the predominant use for very long.

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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! The move led to a multi-year legal battle for the right to use the word ‘Real’ regarding AR products.

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How Different XR Companies Approach Cloud Services

ARPost

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. This means you can run the most complex VR and AR experiences from a remote server across 5G and Wi-Fi networks to any device, while embracing the freedom to move—no wires, no limits.”. CloudXR From NVIDIA.

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The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

I remember many people laughing at me when we of New Technology Walkers released a fitness game for the Vive Focus Plus ( HitMotion: Reloaded ) because they said it was a big and overpriced headset. Apple threatens future support in Unreal Engine. There is no competitor in the consumer market at the moment.

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