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Will Google I/O Take Over XR & Spatial Computing?

XR Today - Augmented Reality tag

Tomorrow, Google’s I/O conference is poised to showcase its latest updates concerning its extensive technology portfolio. From smartphones to AI, Google is very much positioned in the enterprise solutions space with its products. The firm has recently partnered with Samsung and Qualcomm to work on an upcoming XR headset.

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Samsung Enters XR Device Marketplace, MWC 2024

XR Today - Mixed Reality tag

Today at MWC 2024, Samsung unveiled an upcoming XR headset the firm created alongside partners Google and Qualcomm, with a scheduled release window coming in 2025. At the event, Samsung unveiled several innovative tech products, including the immersive device, a smart ring, and an assistive mobility robotics device.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Samsung, Google, and Qualcomm Unveil Groundbreaking XR Headset at MWC 2024

XROM

In a groundbreaking announcement at this year's Mobile World Congress (MWC) 2024, Samsung, in collaboration with Google and Qualcomm, revealed their highly anticipated XR headset set to release in 2025.

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Google Tried To Get Meta To Kowtow To Its Upcoming XR Platform

Upload VR

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. That same year, Lenovo launched a standalone headset running Daydream, Google's own VR OS that included its Google Play Services, Play Store, Google apps, and VR core technology on top of AOSP.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

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Meta & LG Officially Confirm Partnership, Including "Next-Gen XR Device Development"

Upload VR

This is Zuckerberg's first publicly-known trip to South Korea since 2014, when he visited Samsung to finalize the Gear VR smartphone-holder headset partnership. Samsung handled the hardware for Gear VR, Oculus Go was manufactured by Xiaomi, and Oculus Rift S was co-designed and manufactured by Lenovo.