Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. And there’s no doubts about it: Kress says he’s focusing on creating consumer AR hardware at Google.

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XR Today - Big XR News tag

AUGUST 25, 2023

After having a quiet first half of 2023 in terms of XR, Microsoft is starting to grow its emerging immersive technology promise by combining its upcoming MR services alongside the firm’s genAI investments to innovate workplace communications. It opens MRTK3 to further investment by a broader range of users and hardware developers.

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XR Today - Augmented Reality tag

JANUARY 23, 2024

The Agency of Record for The Royal Institute of Traditional Arts in Saudi Arabia owns AI Safer and is set to start leveraging the technology for visitors by March 2024. ARway: 2023 in Review On the other hand, ARway also works with Magic Leap to create purpose-built navigation solutions for the firm’s XR device product portfolio.

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XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the product.

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XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the two products.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

What a year 2024 has been for XR. Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. This trend encompasses the integration between the hardware and software. This is not a new scenario.

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XROM

MAY 5, 2024

Companies like Magic Leap and Microsoft HoloLens pushed the boundaries of MR technology, enabling users to interact with digital objects in real-world settings. However, they also face challenges, primarily related to hardware capabilities and the availability of affordable devices capable of delivering optimal experiences.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Microsoft and Zoom have also released their respective apps into the Vision Pro this week. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

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Upload VR

JANUARY 18, 2023

Meanwhile, Microsoft and Magic Leap have opted for a bulkier goggles form factor targeted at businesses and government entities, hoping to eventually miniaturize the tech for consumers. The target launch year is apparently 2024, though Ma suggests that will likely be pushed back given the long history of delays with Reality Pro.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Auidences are watching, developers are already working on realityOS applications, and XR device vendors are making a move towards the spatial computing trend of 2024. On the other hand, firms like Magic Leap and XREAL are receiving millions in funding to potentially leapfrog the forecasted success of Apple’s Vision Pro.

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AR Insider

OCTOBER 6, 2020

billion by 2024. ARtillery Intelligence recently performed this exercise including compatible hardware bases and active users (see below). Magic Leap is building a software ecosystem around its product. Microsoft is doing the same with Hololens. billion this year and $8.02 But it has the least active users.

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AR Survey Exercises Magic Leap 219

The Ghost Howls

JUNE 13, 2022

Some weeks ago, I teased you that Meta was going to change its plans about hardware, because the recent drop in revenues forced it to be a bit more cautious with its spending for “the metaverse”. More info (Report on new directions for hardware at Meta) More info (Meta smartwatch canceled) More info (Portal will be aimed at B2B).

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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XR Today - Mixed Reality tag

NOVEMBER 15, 2023

Tools like the Apple Vision Pro, combined with a collaboration tool like Microsoft Teams, link the real world to digital content. Step 3: Know your Hardware and Software Needs As mentioned, spatial computing solutions aren’t just a single app or device. This paves the way for a more meaningful, powerful session between teams.

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XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. The bundle included Oculus hardware, touch controllers, sensors, and facial interfaces intended for business use.

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XR Today - Augmented Reality tag

JANUARY 5, 2024

Moving from hype to tangible breakthroughs, 2023 has been an exciting time for Extended Reality (XR) development in hardware and software. 2024: The Year of XR Learning? These will be the foundations of further industry-leading market growth in the 2024 and beyond. billion USD uptick. This progressed XR from XR 1.0,

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Upload VR

JANUARY 14, 2023

For example, a real-time strategy game like Command & Conquer might feel amazing on the hardware. And if you stack the billions spent there against Sony, Microsoft, Magic Leap, Google, Apple and others, are all these executives investing too much on AR & VR, or too little?

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The Ghost Howls

SEPTEMBER 24, 2019

At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. If a family can afford spending the money for 4 Magic Leap Ones, they can play this board game together (Image by Road To VR).

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The Ghost Howls

JUNE 27, 2022

Then we have a new report from The Verge that says that the upcoming Apple visor is coming with an M2 chip (we knew that); Kuo saying that Apple will release its visor in January 2023 (we knew that); Apple AR glasses (not the headset, but the glasses) have now entered the design development stage and should release in 2024 (again, we knew).

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The Ghost Howls

MARCH 30, 2020

Waiting until now would mean that next VR game by Valve would come out in 2024–2025… do you really think they don’t want to make the ecosystem to grow now? The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve.

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Apple AR Eye Tracking Virtual Reality 238

The Ghost Howls

JANUARY 24, 2022

The product is still being built, and the expected release date is 2024. Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. Image by Microsoft). Other relevant news.

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The Ghost Howls

OCTOBER 30, 2022

Meta has done great hardware like Quest 2 and has done a lot (truly A LOT) to accelerate the consumer adoption of XR. That’s why its greatest bet is AR glasses that are coming from 2024 or 2026. It is spending a shitload of money to: Create its own hardware pipeline. So, Magic Leap was even cheap in comparison.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. This significant cross-hardware update has caught the attention of the industry.

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The Ghost Howls

DECEMBER 13, 2021

Microsoft and Samsung may be partnering for an AR device. According to Korean media, Samsung Electronics is working with Microsoft on a new augmented/mixed reality project “involving HoloLens”. Magic Leap rebrands and kills the whale. This announcement is not sus, it is just great.

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