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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape. The Apple brand is investing more than ever in new opportunities intended to unlock the path to the Metaverse and the promotional options hidden within this new space.

Unity 175
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The XR Week Peek (2021.06.14): Facebook buys BigBox VR and plans to sell 18-20M Quests in 2022, and much more!

The Ghost Howls

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

Apple 478
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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news. News worth a mention.

Apple 334
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Most Innovative Spatial Audio Vendors to Watch in 2022

XR Today - Mixed Reality tag

Spatial audio can enhance collaboration, improve training opportunities, and pave the way for new brand/consumer interactions. Like HTC VIVE, Magic Leap also supports a vast developer community, with access to various tools capable of integrating with Unity technology for spatial sound.

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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

The vendor has one of the most compelling collections of tools and headsets on the market, custom-made for different industries like training and simulation, design, and engineering. Like Google, Apple has provided developers all over the world with a convenient way to get started with augmented reality.

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Top XR Vendors Majoring in Gaming for 2022

XR Today - Mixed Reality tag

For many developers, not just in the gaming space, but throughout the world, Unity stands as one of the most powerful environments for development. Currently one of the world’s most popular development platforms for gaming brands, Unity is investing heavily into the XR environment.

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The XR Week Peek (2021.03.16): HTC launches Tracker 3.0, Facebook has 10,000 people working on XR, and more!

The Ghost Howls

for training), and also for full-body tracking by all people performing in VRChat. Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. But it is impressive anyway.

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