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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences. Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape.

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The XR Week Peek (2021.09.27): Huge leaks on Quest 2 Pro (and Quest 3?), Nreal to launch new glasses, and more!

The Ghost Howls

This has been a hectic week for the leaks on the upcoming new Oculus Quest Pro device. Marky Z hinted that the device should feature eye and face tracking, and recent findings in Oculus Quest 2 runtime confirm this. I also thank everyone of you that supported me in this journey! Top news of the week. Image from Imgur).

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The Ghost Howls’s VR Week Peek (2019.11.18): Magic Leap may be in trouble, Carmack leaving Oculus and much more!

The Ghost Howls

Image by Oculus, from Road To VR). John Carmack leaves Oculus. In a surprise move that no one was expecting, the god of programming John Carmack has decided to leave Oculus. More info (John Carmack leaves Oculus) More info (Carmack stating he’s not satisfied with VR pace) More info (Damo9000’s sarcasm on the news).

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The XR Week Peek (2023.08.15): Samsung XR prototype leaked, Meta 2024 glasses are only for internal use, and more!

The Ghost Howls

According to the rumor, the headset is slim thanks to pancake optics , and It apparently features OLED microdisplays and Samsung’s own Exynos 2200 chip from 2022. The headset should be operated through the use of hand tracking and eye tracking , exactly like the Vision Pro.

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My predictions for Facebook Connect 2

The Ghost Howls

Every year I make this prediction game about what Facebook is going to announce at Oculus/Facebook connect, and this year won’t be an exception! Oculus Rift 3. Oculus Quest 2 Pro / Oculus Quest 3. Facebook is going to announce the Oculus Quest 2 Pro. This is never going to happen. New Facebook Name.

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What the EU Digital Markets Act may mean for XR

The Ghost Howls

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. We can expect so all big tech companies to comply with it in 2023.

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Most Innovative Spatial Audio Vendors to Watch in 2022

XR Today - Mixed Reality tag

Recently committing to an increased investment in spatial sound technology, Apple is one of the major brands drawing attention to this form of audio in the XR space. The Apple spatial audio technology has been produced alongside the Dolby team, and is available across a range of devices, including iPhones and iPads.