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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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Saudi Arabia’s Public Investment Fund Takes Control of Magic Leap

XR Today - Augmented Reality tag

To close 2022, Magic Leap’s leadership team underwent a major restructuring following a significant investment from Saudi Arabia’s sovereign wealth fund. The augmented reality (AR) headset manufacturer gained $450 million from the Saudi Arabian Public Investment Fund (PIF). A 16GB computing pack.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

Per se, this is not a surprising news (all companies are working on next iterations of their devices), but what is surprising is the timing that the report suggests: a new Oculus Quest should have been announced at the end of 2020, but due to the coronavirus pandemic, it will come in 2021. Image by Magic Leap).

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Facebook’s Ray-Ban Smartglasses Get Their Big Reveal on Thursday

Road to VR

” Well, the companies are getting ready to reveal the device on September 9th, 2021, so we’re sure to learn more then. Facebook Reality Labs VP Andrew Bosworth tweeted a video earlier this week showing off some of his family vacation, which notably features a cameo by none other than Mark Zuckerberg.

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The Ghost Howls’s VR Week Peek (2019.12.16): Oculus Quest gets hand tracking, Magic Leap pivots towards enterprise and much more!

The Ghost Howls

Magic Leap pivots towards enterprise. At the same time, Magic Leap has also shipped a new runtime for its hardware , with the addition of new nice features like vocal commands. At the same time, Magic Leap has also shipped a new runtime for its hardware , with the addition of new nice features like vocal commands.

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My predictions for augmented reality in 2021

The Ghost Howls

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! 2021 is going to be an interesting year for AR. Or is it just a talk about glasses?

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How is Augmented reality Tranforming the Retail Industry?

XR Today - Augmented Reality tag

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. It is much easier to implement for shops, conferences, and expos than virtual reality (VR). According to a September 2021 Insight Partners report , the AR retail market is expected to grow at a 24.8

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