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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

More info Is Apple working on the Vision Pro since 2007? A fascinating report by 9to5Mac shows that Apple filed a patent defining an XR headset already in 2007, when the first iPhone was launched. This would be coherent with Robert Scoble claiming that the XR strategy of Apple was started by Steve Jobs.

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Check Out New Crossfire: Sierra Squad Realism Mode Gameplay

Upload VR

Crossfire is a long-running first-person shooter franchise that began with the original Crossfire on Windows in 2007. Other recent releases include last year's CrossfireX on Xbox consoles and real-time strategy spin-off Crossfire: Legion on PC. Sierra Squad will mark the franchise's first foray into VR.

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RealWear Partners with ‘Video Enhancement Software’ Firm

XR Today - Augmented Reality tag

Founded in 2007, Sweden-based Vidhance specialises in software that improves video quality in devices, including smartphones, AR wearables and small sensors. We see great potential in our combined technology, and our strategies for addressing this market are fully aligned,” said Nils Hulth, CEO of Vidhance.

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Xbox Game Studios Has (inadvertently?) Acquired Heaps of VR Development Talent

Road to VR

Founded in 2007 to take over the Halo franchise on Microsoft’s behalf from its progenitor studio, Bungie, 343 Industries is responsible for every Halo game since Halo Reach (2010) , including the upcoming Halo Infinite which is due to launch with the next Xbox console. 343 Industries – Halo: Recruit.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

As an electronics company, Apple’s general strategy seems to be to wait until a market is well established before joining it, then attempt to create an Apple-idealized product for that market. Apple is infamous for its patent strategy and you shouldn’t be surprised to find that they’re well into it in the AR/VR space.

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Slowly Going The Way of the Dinosaur in Augmented Reality

UploadVR Between Realities podcast

In nascent markets where competition is under-developed, it’s easy to mistake modest sales growth for good strategy. Right strategy, wrong time. This is perfectly logical advice and nine out of ten experts would no doubt prescribe this strategy. If you want to beat your competitors, you must do something differently.

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Can AR Make Us Smarter?

AR Insider

No one was thinking of Uber and Snapchat when the iPhone launched to a desktop-minded world in 2007. With respect to business and tech/product strategies, there is a gold mine of historical lessons from the tech revolutions that preceded this one. Spatial computing will do the same in shaking up design and mindset.

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