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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. A just-released report by Snap and Deloitte sees the technology moving to ubiquity by 2025 and promises unprecedented business outcomes, citing a staggering 94% conversion rate on purchases in some cases. by Tony Parisi. Here’s why.

AR 408
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Meta, IBM Rally XR Community for Global AI Alliance

XR Today - Mixed Reality tag

A leader in AI development for virtual, augmented, and mixed reality (VR/AR/MR) solutions, Meta’s latest involvement in the AI Alliance will help facilitate an ethical framework for the emerging technology. Finally, the alliance will aim to launch initiatives to encourage the open development of AI in safe, beneficial ways.

Unity 97
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The Best University Courses To Learn Metaverse Skills

Bernard Marr

Basically, if the metaverse is the new internet, then everyone wants to be the new Google - holding the keys to the huge amounts of money to be made from selling advertising there. Although it’s very new, many of the basic skills needed to take part relate to fields of technology, business, or design that are already well established.

Course 131
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Eido Inoue tells us everything we need to know about HADO and location based augmented reality

The Ghost Howls

and I’m a Japanese national, born in Washington D.C., Between that, I worked on consumer cloud software with Google for five years… managing engineering teams for Gmail, Japanese mobile, Google Labs, and social (Blogger etc.) Software-wise, we use Unity, Vuforia, and OpenCV. Hello Eido, introduce yourself to my readers!

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Digital Twins: XR Today Expert Roundtable

XR Today - Mixed Reality tag

The technology is unique in its flexibility and usability across different devices and sectors. Moreover, digital twins are truly an interoperable technology, meaning workers can view and interact with them using a range of hardware, from smartphones to headsets. However, the technology is still finding its place in the enterprise.

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Bundling the Best of AR with Ease of Use, with BundlAR’s John Martin

XR for Business Podcast

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. Google gave a grant to the DuSable Museum in Chicago, so they wanted to reboot the Mayor Harold Washington exhibit. And then there's technology companies that are all about innovation.

AR 78
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Bundling the Best of AR with Ease of Use, with BundlAR’s John Martin

XR for Business Podcast

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. Google gave a grant to the DuSable Museum in Chicago, so they wanted to reboot the Mayor Harold Washington exhibit. And then there's technology companies that are all about innovation.

AR 78