Tech Trends VR
SEPTEMBER 10, 2019
The Wild , a start-up from Portland, Oregon has just announced an integration with UK-based Igloo Vision to open up new avenues for collaboration and experiential design review for teams working in architecture, engineering, and construction (AEC).
XR Today - Augmented Reality tag
MARCH 27, 2024
XR in Telecoms and Media Case Study: Verizon and Snapchat Snapchat Still a Good Marketing Tool, Says Partner Exec Estée Lauder Launches Snapchat AR Makeup Try-On The new augmented reality (AR) advertising expands the reach for brands beyond the pre-capture Lens Carousel, leveraging the potential of the five billion Snaps created every day.
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ARPost
MAY 29, 2020
An early presentation in the day saw the University of Oregon professor Donna Davis presenting “Immersion and Ethical Responsibility.” The University of Oregon professor Donna Davis presenting “Immersion and Ethical Responsibility”. For example, how does someone with Parkinson’s navigate gesture controls?
XR Today - Mixed Reality tag
JULY 18, 2022
Nike explained that Nike Style also integrates QR codes, where visitors can unlock augmented reality (AR) experiences on the company’s products and art installations, as well as explore gender-neutral clothing designs across the product lineup.
ARVR
DECEMBER 27, 2021
More recently, the Oregon Ducks broadcasted an AR promo for Halo Infinite, in which the game’s protagonist virtually descended on the field. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. This produced a sizeable uptick in fan engagement when compared to benchmarks in the team’s other marketing formats.
ARVR
JULY 1, 2020
Currently, when you’re walking around the United States accessing the web, your digital self is likely heading physically to one of four major data centers operated by Amazon Web Services in either California, Oregon, Ohio, or Virginia. Augmented reality (AR) is the future of Restaurant Menu? The Spatial Web is Web 3.0,
ARPost
JULY 22, 2022
Stocker then posed that while most conversations about the metaverse involve complete virtual environments and VR, augmented reality plays a role too. At least, that was the stance of Oregon Reality Lab Director Dr. Donna Davis in her talk “My Work Avatar: Harnessing the Power of the Metaverse for Marketing and Communication.”.
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