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Spatial Beats: PSVR 2, Snapchat & AR Glasses Galore

AR Insider

This week, we look at Sony’s tease for PSVR2, new features in Snapchat’s Lens Studio, and a whole slate of new AR glasses emerge. Let’s dive in… Sony Confirms New Playstation VR2 for PS5 with New Controllers. Currently, there are over 1.5M Leaked Concept Videos Show Samsung’s Take On AR Glasses.

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What Are The Biggest Myths About AR Advertising?

AR Insider

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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Apple Revives AR Smart Glasses Push with New Patent

XR Today - Augmented Reality tag

Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. Doing so would help streamline processing for the AR smart glasses, providing greater efficiency and power management.

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Meta Mulls AdHawk Buyout for Cameraless Eye Tracking

XR Today - Mixed Reality tag

New story: Meta/Facebook is considering acquiring AdHawk Microsystems, which develops eye-tracking tech for AR/VR that doesn’t require cameras [link]. The startup also features major partner firms such as Samsung Venture Investment, Sony Innovation Fund, Intel Capital, HP Tech Ventures, and many others.

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Keeping up with T-Mobile’s XR Accelerator Programme

XR Today - Augmented Reality tag

The programme leverages Qualcomm’s Snapdragon Spaces software development kit (SDK) for augmented reality (AR) smart glasses. Qualcomm’s AR SDK currently operates on Lenovo’s ThinkReality A3 smart glasses, the first to adopt the platform. Stops was chosen by T-Mobile Accelerator for 5G & Augmented Reality Glasses!

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All the Ways Augmented Reality and Virtual Reality are Shaping Sports

ARVR

It has been a year since ESPN’s President Jimmy Pitaro announced in an interview with the Wall Street Journal: “We’ve been leaders in the virtual reality [VR] and augmented reality [AR] space for a long time now… we do not believe that AR and VR is a fad. Here’s how AR and VR are shaping the world of sports: 1.

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2019 Was a Major Inflection Point for VR—Here’s the Proof

Road to VR

Tipatat is a General Partner of the Venture Reality Fund investing in early stage VR, AR, and AI companies. People tend to focus on headsets sales, which remains largely speculative as only Sony ever publicly discloses numbers. Sony announced sales of PlayStation VR in January 2020: 5 million headsets over the last four years.