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AR Technology Invades Electric Daisy Carnival In Vegas

VRScout

Earlier this month we reported on a new partnership between social media app Snapchat and American events promoter Live Nation that will bring AR (augmented reality) Lenses to multiple concerts across the United States. Another brings the iconic EDC “Owl” to life in AR during live performances.

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HTC’s VR/AR Headset Will Be Revealed At CES 2023

VRScout

The mixed reality device will supposedly feature a lightweight design as well as support for hand-tracking. This week it was announced that HTC will be unveiling a new consumer-friendly VR headset next month during CES 2023 in Las Vegas, Nevada. You can even plug the device into a VR-ready PC to access more powerful content.

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This VR/AR Art Exhibit Is Environmentally-Friendly

VRScout

Here visitors can explore 15,000 square feet of VR and AR art as well as a variety of immersive physical installations. This includes a coral reef diorama enhanced by interactive AR elements, an LED aquarium, and a VR room that lets visitors get up-close and personal with different wildlife. ” Image Credit: Arcadia Earth.

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Snapchat’s Augmented Reality Vending Machines are Marketing Gold

VRScout

Editor’s Note: VRScout was able to independently verify valid re-sale permits for Snapchat’s Bot in the states of Nevada, Texas, Washington and Hawaii. Hundreds of people lined up anxiously waiting to snag a few – bringing them unknowingly face to face with Snapchat’s augmented reality platform.

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Madonna Performs Alongside AR Clones During Billboard Music Awards

VRScout

Playing into the role of the mysterious Madame X, Madonna danced alongside a variety of AR personas, including a secret agent, a cha-cha instructor, a bride, and a musician. “The interesting thing about real-time visual effects in broadcast augmented reality [is that] a big portion of the work is happening in pre-production.

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Sony’s New 3D Display Doesn’t Require Any Glasses

VRScout

Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset. Those in attendance at the upcoming NAB Show later this month in Las Vegas, Nevada can check it out in person.

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HTC Reveals First Image of Its Upcoming MR Headset for Consumers & It’s Aiming to Compete with Meta

Road to VR

As reported in an exclusive by The Verge , HTC is getting ready to stretch outside the enterprise and business sector once again and offer what HTC global head of product Shen Ye calls a “small, light all-in-one headset that promises full-featured virtual and augmented reality.”

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