The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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The Ghost Howls

JUNE 23, 2019

Oculus has teased the OC6. Oculus has just announced the dates for the Oculus Connect 6. Oculus is going to announce something not only about VR but also about AR. For sure some surprises: we don’t know anything about the 2nd gen of XR that Oculus has in mind. Magic Leap is suing nReal.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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The Ghost Howls

MARCH 14, 2022

With an unexpected move, Niantic has acquired the 8th Wall , one of the best (if not the best) providers of developer tools to create WebAR experiences. Image by Magic Leap). First previews show Magic Leap 2 qualities. More info (Magic Leap 2 preview on The Verge) More info (Magic Leap 2 preview on CNET).

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

One of the major market leaders in the XR accessories environment, Rebuff Reality focuses on developing enhanced solutions for existing VR hardware and tools. Magic Leap. The Magic Leap 2 AR headset, for instance, has powerful spatial experiences included, alongside state-of-the-art ambient light sensors and Wider FoV cameras.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. This month is proving a pivotal moment in the XR consumer landscape.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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Road to VR

JULY 18, 2018

In the VR realm, the new version brings native mixed reality video compositing for VR applications, and an update to a much newer Oculus SDK. adds supports for Apple’s ARKit 2.0 along with Magic Leap support. Updated Oculus SDK. Updated AR SDKs & Magic Leap. On the AR front, UE 4.20

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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VRScout

JANUARY 4, 2019

You can also watch Crow: The Legend in a traditional 2D format on YouTube in case you don’t own an Oculus Rift, Oculus Go or Gear VR. By merging the physical world with digital objects, you have a technology that could serve as a brilliant marketing tool for retailers, organizations and ad agencies.

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The Ghost Howls

JANUARY 19, 2020

Oculus Go price cut down to $150. Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. More info (Oculus Go price cut) More info (Xiaomi laying off the team dedicated to Go). Magic Leap and nReal are trying to find an agreement.

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ARPost

FEBRUARY 6, 2023

The Use of VR in the Field of Education Vindevogel goes on to say that VR will be a useful tool in the field of education. More Accessible Developer Tools VR solutions are becoming more popular in commercial settings and it’s expected that developing such solutions will become simpler in the coming years.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? A new set of tools for developers to build all of this.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. More info (Use Google Translate).

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TechCrunch VR

DECEMBER 8, 2020

When Chi Xu left Magic Leap and returned to China, he had big ambitions. He believed China would have its own augmented and virtual reality giants, just as how the domestic smartphone industry birthed global leaders like Huawei, Oppo and Xiaomi that rival Apple today. Magic Leap sucked all the air out of the room.

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The Ghost Howls

JUNE 1, 2020

They should guarantee better tracking both for the headset and the controllers; The controllers are smaller and seem a mix between the Oculus Touch and the WMR 1 controllers. I don’t see this device stealing the scene from Oculus, since Oculus is cheaper, but I’m quite sure this new headset will be able to grab a good market share.

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The Ghost Howls

MARCH 26, 2018

Oculus Go showcased. The Oculus Go (Image by Oculus). At GDC, the Oculus Go has been one of the main characters. First of all, Oculus has showcased all its main technical characteristics : I advise you to read the post dedicated to that on Oculus blogs , where Chris Pruett introduces you to them.

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The Ghost Howls

OCTOBER 19, 2020

This has been the week of the launch of the Oculus Quest 2, and this event has been so big that basically, it will take half of this roundup to describe. Facebook releases the Oculus Quest 2. Even if with the Quest 1 was possible to play Oculus Go games, this support has been abandoned on the Quest 2. Top news of the week.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. source code is also provided as support for developers to make their own AR tools. #3:

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VRScout

SEPTEMBER 19, 2016

You can enjoy the full audio recording below: Episode 28 of the VRScout Report, we got new 360 toys on iOS, Hololens is helping elevator technicians, VR might help you control your dreams, Apple CEO Tim Cook on augmented reality, VR/AR industry funding wrapup, and more… iOS NOW CAN TAKE 360 PHOTOS WITH GOOGLE CARDBOARD CAMERA, TOO.

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AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

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The Ghost Howls

OCTOBER 12, 2020

Facebook has started today enforcing the “Facebook login” rule , asking Oculus users to merge their Facebook and Oculus accounts. So I imagine a Quest 2 where you can avoid having a Facebook account, but you can’t use the Oculus Store, or all the most important apps and games , and so you are de facto forced to use it.

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VRScout

FEBRUARY 25, 2019

One of the more surprising announcements during the presentation, Spatial Anchors serve as a way to share three-dimensional images compatible with Apple’s ARKit as well as Google’s ARCore. In other words, down with the “walled garden” approach favored by companies such as Apple and Oculus. More immersive.

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Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. The tech industry is gearing up for a new paradigm shift.

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The Ghost Howls

OCTOBER 26, 2020

While Oculus is getting all the glory for the Quest, its competitors are not sleeping. Huawei has upgraded its sleek VR glasses and now they support 6DOF movement and 6DOF controllers that are very similar to the Oculus Touch. Notwithstanding all this hate, the Oculus Quest 2 is selling very well. Other relevant news.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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XR Today - Mixed Reality tag

JUNE 1, 2023

Such tools had “the potential to shape the future of humanity.” Speaking on the upcoming Apple Reality Pro headset, he explained how Lucky Palmer, Founder, Oculus said Apple’s device was “excellent.” ” Timing for the device’s release was also “perfect,” he continued.

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The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Another interesting thing is that Pico is not copying Meta or Magic Leap in proposing inside-out tracked controllers : these ones still have a tracking ring.

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UploadVR Between Realities podcast

FEBRUARY 4, 2017

From Rift to Apple Watch to Snap Spectacles, the trend is toward wearable computing. Meta is working on an AR headset, which puts them in the same league as Microsoft and Magic Leap. For example, how will a construction worker operate a “smart helmet” while simultaneously using tools or operating heavy machinery?

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. Is Meta Quest for Business the Same as Oculus for Business? Back in 2017, Meta introduced “ Oculus for Business ”.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. It doesn’t seem to be on par with the Oculus Quest 2, but as a first device by Nolo, it is not that bad. The second one is a Chinese video comparing some technical characteristics of consumer Pico Neo 3 and Oculus Quest 2.

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XR Today - Augmented Reality tag

JULY 11, 2022

Hand and eye tracking tools, capable of sensing the movements, gestures, and gaze of a user, can take XR experiences to a new level. These tools open the door for everything from completely hands-free XR user interfaces to intelligent foveated rendering. Unity and Magic Leap.

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Upload VR

MARCH 30, 2024

Apple's WWDC24 promises a showcase of visionOS enhancements, a new Apple Pen reportedly supports Vision Pro, iPhone 15 Pro can now capture higher quality spatial videos , while Apple's headset is coming to China. Owlchemy Labs also told us they feel " vindicated " by Apple Vision Pro's approach to VR.

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XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

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