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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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‘XR Casino’ Brings Cross-Platform Gambling To VR & AR

VRScout

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

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Magic Leap One first impressions review: it’s not a leap, but a step

The Ghost Howls

I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. At a certain point, I asked him: “oh, you said me that you have tried Magic Leap… how is it?” The three component of the Magic Leap One. I was amazed.

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Report Casts Doubt on HoloLens 3, Microsoft Says AR Headset is “doing great”

Road to VR

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft. Microsoft Responds.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. All these premises are not good: confusion is never a good sign in business.

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Samsung Files Patent Application For Foldable AR Glasses

VRScout

According to a recently published patent application filed by Samsung, the company may be developing a foldable AR headset featuring a built-in display that automatically activates when the device is unfolded. Recently, Apple filed a patent for its own consumer VR/AR headset. Image Credit: US Patent and Trademark Office.

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