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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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Apple Vision Pro Will Support WebXR for Fully Immersive Experiences in the Browser

Road to VR

Apple has confirmed that Safari on Vision Pro will support WebXR, a web-standard that allows immersive experiences to be delivered through the browser. In a somewhat surprising move, Apple confirmed that Safari on Vision Pro will support WebXR. But now Apple has confirmed that Safari on Vision Pro will indeed support WebXR.

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BIG XR News from Pico, Autodesk, Samsung, Magic Leap, and Snap

XR Today - Mixed Reality tag

Last month, Meta debuted two immersive devices, the Meta Quest Pro and the Ray-Ban smart glasses. Certain enterprise end-users are gaining valuable immersive tools from vendors targeting one area and finding great success in solving workplace pain points – using XR. Samsung to Debut MR Headset in 2024?

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The XR Week Peek (2023.07.11): Samsung headset delayed, Apple cheaper Vision delayed, and more!

The Ghost Howls

It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days! Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm.

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AT&T and Magic Leap Partnership is All About 5G, While Selling a $2,300 Headset Without It

Road to VR

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

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‘XR Casino’ Brings Cross-Platform Gambling To VR & AR

VRScout

Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.” There’s currently no shortage of immersive gambling experiences available on VR headsets at the moment.

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‘Canva of AR’ Start-up Receives $2 Million Pre-Seed Funding

XR Today - Augmented Reality tag

Pitched as the next potential ‘Canva of AR’, the Trace platform offers tools for developers to create immersive content for a range of devices, including phones, AR glasses, and spatial computing hardware, such as the Apple Vision Pro. What Canva did for graphic design and SquareSpace did for websites, Trace can accomplish for AR.”