XR Today - Augmented Reality tag

APRIL 14, 2023

Pico and Microsoft rolled out new headset innovations to supply enterprise and military-grade immersive solutions. from Microsoft highlight the immersive industries continued influence as serious enterprise solutions. Meanwhile, headset enthusiasts are awaiting Apple’s debut in the headset market. IVAS version 1.2

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Microsoft Apple United States Tools 64

XR Today - Virtual Reality

JANUARY 1, 2024

Demand for virtual reality is expanding at an incredible rate. Users are discovering that virtual reality isn’t just a powerful tool for entertainment. So, where should business buyers start their search for the ultimate headset?

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Virtual Reality Samsung Tools Apple 130

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc.

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Virtual Reality AR Augmented Reality Google 130

The Ghost Howls

OCTOBER 11, 2022

Microsoft 365 is coming to Quest Pro! It has also partnered with Microsoft and Accenture to facilitate the integration of XR solutions inside companies. The headset has a price that could make HTC pale, and I wonder why no one has started making the same comparisons that were usually made for HTC. Focus on productivity.

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Microsoft Strategy Tools Apple 523

The Ghost Howls

MARCH 1, 2024

We are at the beginning of March and I just realized that I haven’t written yet a post with my predictions for augmented and virtual reality for this year. The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness.

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The Ghost Howls

OCTOBER 26, 2020

A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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Apple AR Microsoft Magic Leap 253

The Ghost Howls

MAY 7, 2022

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. Render of the possible upcoming Apple device (Image by Antonio DeRosa). No one can compete now.

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Road to VR

JULY 5, 2017

With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2. SEE ALSO Apple's Job Listings Seek 'VR File Format Engineer', 'VR Pipeline Engineer', & More.

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Groups Apple Samsung Virtual Reality 198

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Oculus Apple Hand tracking Magic Leap 243

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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The Ghost Howls

JANUARY 20, 2021

But hey, let me play this game anyway, so here you are my predictions for virtual reality in 2021 based on the trends and the anticipations that we had at the end of 2020! Also, the awareness has grown , because every gamer knew about Alyx, and so about virtual reality.

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Virtual Reality Trends China HTC 517

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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Microsoft Hardware HTC Conference 494

ARPost

FEBRUARY 6, 2023

Dispelling Common VR Myths and Misconceptions Despite the relatively widespread acceptance and use of virtual reality technology, there are still some myths and misconceptions that surround it. We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft.

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Virtual Reality Unreal Technology Tools 400

TechPrior

APRIL 10, 2020

Apple has always been at the forefront for all kinds of augmented reality innovations and has always had ambitious plans for the future of AR and VR. As a part of its next promising venture, Apple is in the process of acquiring NextVR; a California based VR company. Apple is expected to acquire NextVR for around $100 million.

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XR Today - Big XR News tag

FEBRUARY 3, 2023

Moreover, audience interest from enterprise end-users and consumers is strong, with rumours of new devices from Microsoft, Apple, and Meta all prevailing. In the meantime, XR hardware vendors like HTC VIVE, XYZ Reality, VITURE, and AjnaLens are working hard to debut new hardware solutions for 2023.

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Microsoft Healthcare Industry Hardware 55

AllThingsVR

JUNE 6, 2016

Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. And Windows Holographic is … well, Windows.

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Microsoft Sony Virtual Reality HTC 70

XR Today - Augmented Reality tag

SEPTEMBER 25, 2023

The firm is debuting a device with spatial computing features similar to the Apple Vision Pro. Moreover, Immersed is debuting its Visor product at a lower price than the Vision Pro, perhaps creating a wild card in XR competition alongside significant players such as Meta, Microsoft, HTC, Lenovo, Xreal, and Varjo.

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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Hardware Magic Leap Apple Industry 88

GizModo VR

OCTOBER 13, 2021

Even if you put aside its decidedly bug-eyed appearance, the leaked HTC Vive Flow is a baffling headset. By all accounts, it’s supposed to be a standalone consumer VR device that’s made for activities like meditating and streaming media. It also will allegedly come with its own take on the metaverse. In a somewhat… Read more.

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HTC Magic Leap Razer Virtual Reality 119

XR Today - Mixed Reality tag

OCTOBER 7, 2022

The companies investing in spatial audio today are using the technology to enhance the quality of their virtual reality landscapes, and develop new experiences in the metaverse. Rebuff Reality. Microsoft has emerged as perhaps the most significant market leader in the Mixed Reality headset and technology environment.

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Magic Leap Unity Microsoft Immersion 79

The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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Road to VR

MARCH 19, 2017

In a new report from IDC (International Data Corporation), the market research firm predicts a near 10 fold increase in the shipments of augmented and virtual reality headsets in the next 4 years, bolstered by a plethora of new devices and “expanding array of content for both consumer and enterprise users.”

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AR Virtual Reality Magic Leap Samsung 247

The Ghost Howls

JUNE 23, 2019

HTC has revealed the design of the Vive Cosmos. HTC has finally unveiled some information on the Vive Cosmos. HTC has told in the past that this is a headset more consumer-oriented , but Sebastian Ang of Mixed Reality TV has reported that, according to a reliable source, the price will be 899. Top news of the week.

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Magic Leap HTC AR Oculus 166

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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China Industry Government AR 306

XR Today - VR Headsets tag

MAY 18, 2022

One of the top contenders in the virtual reality space today, thanks to the use of more affordable software and hardware solutions, Oculus (from Meta) brings the power of XR to every retail brand. You can even create your own virtual fashion show with Yord. Meta Oculus.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release The same on Twitter.

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Unreal Apple Government Data 423

XR Today - Mixed Reality tag

AUGUST 8, 2022

Already the, virtual reality in gaming market is expected to grow to a value of $53.44 Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. XR has rapidly emerged as one of the most powerful new trends in the gaming landscape.

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Gaming Unity Augmented Reality Microsoft 82

The Ghost Howls

OCTOBER 4, 2021

Image by HTC Vive). HTC is probably going to announce Vive Flow. With a surprise move, HTC Vive has started teasing the launch of a new product. The company has set up a virtual event on the platform ENGAGE (of which HTC is an investor) for October, 14th 2021 at 8 am PDT. Apple Maps are going AR.

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VRScout

SEPTEMBER 8, 2018

I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces.

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AR Magic Leap Conference North America 273

VRWorld

OCTOBER 4, 2017

over the 2015–2020 forecast period in any sector other than digital reality. Also, established by HTC earlier this year, the Virtual Reality Venture Capital Alliance, or VRVCA, is an organisation comprising of VR-invested firms and companies who believe VR is the next big medium. Apple has also something to say.

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Augmented Reality Virtual Reality HTC Hardware 72

Road to VR

JULY 11, 2017

In a recent tweet, the group shows what at first appears to be another fun video demonstrating the potential of creating apps with Apple’s recently released ARkit. But this is more than just a dancing hotdog-guy.

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Video AR Groups Microsoft 204

The Ghost Howls

DECEMBER 21, 2020

While all are waiting for the amazing AR glasses that Facebook and Apple will release in the upcoming years, many other big companies and startups are trying to enter the same market, trying to earn some early market shares. HTC is going to deprecate Vive Pro and Vive Pro Eye. Microsoft Flight Simulator comes to VR.

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AR HTC Simulation Trends 212

Road to VR

NOVEMBER 6, 2016

WebVR is gaining significant momentum; last month the biggest players in the browse space came together to discuss the future of VR on the web at the W3C Workshop on Web & Virtual Reality. WebVR is an evolving foundation for delivering virtual reality directly from the web.

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VRWorld

OCTOBER 26, 2016

Microsoft product lineup surprised everyone today, but the biggest surprise was planned for VR fans. Not only are these devices cheaper than the Oculus Rift and Vive, but Microsoft says they’re better too. Following that, presentation continued with several features using Microsoft HoloLens. Stay tuned. Stay tuned.

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Microsoft Hardware Virtual Reality Oculus 40

The Ghost Howls

MARCH 21, 2021

Image by Microsoft). The mystery of Virtual Reality support on Xbox continues with a new chapter of the saga. After the news went viral, Microsoft has clarified that it was just “a translation bug” and that Xbox is not adding VR support at the moment. Vive Facial Tracker works also with non-HTC headsets.

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