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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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The XR Week Peek (2024.02.27): Meta reported to release Quest Pro 2 in 2025, Apple Vision Pro affected by the crackgate, and more!

The Ghost Howls

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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Sony WH-1000XM5 Headphone Leak Reinforces Major Redesign, But It's Not All Good News

GizModo VR

Photos of the Sony WH-1000XM5's retail package have supposedly leaked, giving us our best look yet at the upcoming flagship headphones that are set to take on the Bose 700 and Apple AirPods Max. Read more.

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Bollé Launches the First AR Try-Out Experience

ARPost

Like many clothing manufacturers and retailers, Bollé has had an online presence for a while but they’re doubling down this year. Between closed storefronts, financial difficulty, and economic uncertainty, retail is struggling. In the new normal of retail, Bollé recognizes that safety is now the most important thing.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc.

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The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. This is the 150th Week Peek!

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Will Web AR Vie for AR Advertising Market Share?

AR Insider

This was the case in “normal” times and has accelerated during the COVID era, when retail lockdowns compel AR’s ability to visualize products remotely. This approach has attracted Sony Pictures, Miller Lite, and Porsche as clients for AR campaigns. Beyond that high-level appeal, there’s a real business case.

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