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Apple Launches Environmental AR Experience For iPad

VRScout

Yesterday, Apple revealed Deep Field , an immersive augmented reality (AR) art app powered by iPad and Apple Pencil. Credit: Apple Upon completion, your virtual plants are uploaded to a global database alongside various others created by artists from across the globe.

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Alleged Apple Trademarks Point to ‘Reality’ Branding for Long-rumored Mixed Reality Headset

Road to VR

Multiple trademark filings spotted by Bloomberg over the weekend support the notion that Apple’s long-rumored mixed reality headset will be running under the ‘Reality’ naming scheme. The report maintains Apple may be using a M2 SoC with 16 GB of memory. making it a mixed reality headset.

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How Big is the Augmented Reality market?

XR Today - Augmented Reality tag

Augmented Reality has officially gone mainstream. The Size of the Augmented Reality Market Various reports show the size of the AR market is growing, and at a pretty incredible rate too. According to Grandview Research , in 2021, the value of the AR market was around $25.33 between 2023 and 2026.

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How Augmented Reality (AR) is Changing the Automobile Industry

ARVR

Luckily, Augmented reality (AR) can help prevent distracted driving and ease the driving experience overall. © Patently Apple Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. With today’s high connectivity, drivers have become more distracted than ever. ExpiCulture?—?Developing

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This AR Wayfinder Platform Could Debut in over 35,000 Offices

XR Today - Augmented Reality tag

ARway.ai, a firm working with various XR device leaders, such as Apple and Magic Leap, to leverage its unique immersive wayfinding platform for a broad range of use cases, recently announced a new partnership that amplifies its product offering to an increasingly sizeable international user base.

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Tim Cook: Augmented Reality Will Change Everything

VRWorld

Apple CEO Tim Cook just added himself to the list of Silicon Valley technologists who believe in the transformative power of augmented reality, saying it’s going to “change everything.”. Cook has high hopes for the future of augmented reality. “I We’re very much focused on the experience right now.”.

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The XR Week Peek (2023.08.15): Samsung XR prototype leaked, Meta 2024 glasses are only for internal use, and more!

The Ghost Howls

This is a very useful resource for all of us XR developers that are going very soon going to experiment with Mixed Reality applications on a headset by Meta, Apple, or one of their competitors. Given the recent litigation between Apple and Epic, this was not something to be taken for granted.

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