XR Today - Mixed Reality tag

AUGUST 29, 2023

Google is currently working with Samsung to create an XR headset that directly competes with upcoming Apple’s Vision Pro, leading to a “weird bureaucratic mess,” an employee told Insider. Another employee commented: At Google, there is a great fear that when Apple releases new products, it shifts the landscape.

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XR Today - Virtual Reality

JULY 27, 2023

Today, international electronics vendor Samsung released its Q2 earnings report, highlighting massive financial losses as the firm moves towards producing XR devices and components. In its recorded earnings , Samsung revealed that its Q2 net profits fell by 84.5 percent from last year to $1.4

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Road to VR

NOVEMBER 14, 2018

Talking in an interview with CNBC , Huawei CEO Richard Yu says the industry at large will begin commercializing AR headsets within one to two years, Huawei included. Huawei CEO Richard Yu says though that AR is the company’s next big area of interest, something he says will materialize in the form of AR glasses. “In

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XR Today - Mixed Reality tag

MARCH 1, 2024

Firms such as AWS, Samsung, and HTC VIVE took to the event to showcase the future of work and paradigm-shifting immersive technology. The increased presence of XR at CES 2024 and MWC 2024 could be partly due to Apple entering the market in a bid to turn XR mainstream, and the knock-on effect is being felt.

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GizModo VR

FEBRUARY 22, 2021

It looks like Apple and Facebook aren’t the only tech giants developing a pair of augmented reality smart glasses. Over the weekend, Twitter user @WalkingCat leaked two videos allegedly from Samsung showcasing a pair of AR glasses dubbed “Glasses Lite” and what appears to be the company’s vision for “Next Wearable… Read more.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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Upload VR

NOVEMBER 23, 2022

Meta is reportedly looking to secure next-gen microdisplays for AR glasses and future VR headsets. SBS Biz reports “dozens” of Meta executives have held private meetings in South Korea with executives at Samsung and LG’s display divisions. Self-Emissive. Efficiency. Peak Brightness. Regular. ??. Regular. ?.

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XR Today - Mixed Reality tag

MARCH 26, 2024

In a recent report , Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024. The news follows similar narratives from Samsung, who noted that smartphone sales are decreasing, and in response, Samsung is increasingly XR devices investment.

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XR Today - Augmented Reality tag

APRIL 22, 2024

Apple’s annual Worldwide Developers Conference (WWDC) is coming. Apple will host a widely published in-person keynote showcase during the event, followed by three days of virtual content to bring budding developers the latest updates. Apple has not confirmed any Vision Pro-related WWDC news. Could WWDC 2024 be an XR Showcase?

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Digital Trends

FEBRUARY 22, 2021

Samsung has apparently joined Apple in working on an upcoming pair of augmented reality glasses, according to a new leak from Twitter user WalkingCat.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Is it for a future AR/VR headset?

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XR Today - Mixed Reality tag

JANUARY 12, 2024

The trusted emerging technology show became home to many XR vendors showcasing the latest in AR/VR/MR solutions. This new wave of hype comes from Apple’s Vision Pro MR headset, due next month, attracting eyes to the XR space with a re-envision spatial computing approach. Pre-orders will be available from January 19.

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XR Today - Mixed Reality tag

AUGUST 14, 2023

This week, reports emerged claiming that Chinese news publication Gyro Technology leaked the design specifications of Samsung’s upcoming MR headset. According to the leaks, Samsung’s MR device will cost roughly between $1000-$2000. Samsung’s Q2 net profits fell by 84.5 percent from last year to $1.4

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XR Today - Augmented Reality tag

JANUARY 19, 2024

In this XReal Air 2 Ultra review, we’re taking a closer look at the specs, design, and features of a set of spatial computing glasses eager to give Apple a run for its money. We know the vendor is advertising their glasses as a spatial computing device rather than just a set of AR smart glasses.

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ARPost

JANUARY 18, 2023

DigiLens is calling ARGO “the future of wearable computing” and “the first purpose-built stand-alone AR/XR device designed for enterprise and industrial-lite workers.” See Also: New Waveguide Tech From VividQ and Dispelix Promises New Era in AR. And, last spring, the company released a developers kit – the Design v1.

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XR Today - Augmented Reality tag

MAY 13, 2024

Google has a long-storied history of working on enterprise and consumer-grade AR/VR/MR solutions—notably hardware solutions like Google Glass and developer frameworks like ARCore. The firm has recently partnered with Samsung and Qualcomm to work on an upcoming XR headset. Aside from the secretive AR/VR/MR announcements.

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XR Today - Mixed Reality tag

JULY 3, 2023

Today, reports are emerging, sparking speculation over Apple’s Vision Pro production plans. Recent reports are highlighting how Apple’s hardware and manufacturing partners are reducing forecasts surrounding the assembly of Vision Pro devices.

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XR Today - Virtual Reality

JANUARY 1, 2024

Today, there are numerous brands producing lightweight, ergonomic, and infinitely powerful wearable solutions for VR users. So, where should business buyers start their search for the ultimate headset? The ThinkReality portfolio from Lenovo includes both a set of AR smart glasses and the ThinkReality VRX all-in-one headset.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. While the company didn’t have any announcements on the AR/VR front, it’s clear that it’s only a matter of time before they enter the fray. It’s too early for Apple to jump into the AR/VR game. Acquisitions.

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XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Now, it appears that various major firms are joining suit by developing immersive workplace solutions. MWC 2024 was a valuable insight into the mainstream XR market. The device is expected to hit the market in 2025.

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AR Insider

FEBRUARY 26, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . These are the 20 AR trends I will be watching and how they may play out this year. Want a recap of what happened in AR in 2019? Source: Samsung. by Tom Emrich. 2020 has arrived!

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? A new OS for wearable, on face, computers.

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XR Today - Augmented Reality tag

JANUARY 30, 2024

This week, smart glasses manufacturer XREAL announced a successful funding round of $60 million in a strategic round to launch the firm as a competitor to the Apple Vision Pro. The spatial computing gears are turning. This Friday, US customers will get hands-on experience with Vision Pro.

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ARVR

SEPTEMBER 22, 2022

If you’re planning to become part of these percentages with your augmented reality project, you should know about all the nuances of AR app development. Types of Augmented Reality Apps There are a number of different types of AR applications including marker-based, markerless, location-based, and superimposition AR solutions.

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XR Today - Mixed Reality tag

MARCH 25, 2024

Recently, a big piece of news in the XR industry was the announcement that Samsung would enter the XR device marketplace. According to recent reports, the upcoming Samsung headset will have a microOLED display, eight tracking cameras, a ToF sensor, voice commands, eye tracking, and hand tracking features.

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EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise.

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The Ghost Howls

FEBRUARY 15, 2021

And answering an AMA on Instagram, Andrew “Boz” Bosworth (basically the head of AR/VR at FRL) answered with a thumbs-up to a question of a user about a future update implementing 120Hz framerate of the Quest 2. Apple is working on Micro-OLED displays. Another week, another rumor about Apple’s XR efforts.

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XR Today - Mixed Reality tag

APRIL 18, 2024

However, whether 8K streaming comes to Meta Quest or other headsets is still speculative, and no confirmations are available. A notable selling point of XR headsets from Xreal to Apple to Meta is the ability to view traditional video and gaming content on large-scale immersive screens that emulate a cinema screen.

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XR Today - Augmented Reality tag

JUNE 14, 2023

Last week, Apple debuted the Vision Pro headset, the firm’s first dive into the XR space. Apple has already experienced exposure to the immersive technology space, a firm that has minor AR integration for its iPhone and iPad devices. However, with its immersive device debut, Apple is looking to make a big splash.

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XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” But for all its innovation and resources, Google’s AR ideas never really seem to pan out. We saw this when Google first removed Google Glass, its AR headset, from the consumer market.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

Ultraleap also notes how hand tracking is becoming a “mandatory feature” of major available and upcoming headsets from firms including Microsoft, Meta, and Apple. The upgraded chipset will support AR smart glasses with integrated AI features, and the firm will sell its new chip as an affordable option for workplace AR/VR/MR.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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XR Today - Mixed Reality tag

SEPTEMBER 5, 2023

It is understood that the headset aims to compete with the Apple Vision Pro, which comes with an eye-watering price tag of $3,499. Furthermore, Meta has struck several joint ventures with companies like Lenovo, Samsung, and Xiaomi for the company’s Oculus Rift S, Gear VR, and Oculus Go, respectively.

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XR Today - Big XR News tag

OCTOBER 20, 2023

This week has seen its fair share of tricks and treats ahead of the Halloween season, where companies like Warpin Reality, HTC VIVE, Google, Shopify, and Apple, among others, have offered a powerhouse of insights to XR Today on their latest innovations. Here are the top stories from this week’s news stories.

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AR Insider

JULY 6, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. This is notable given that all-things hardware are constrained during Covid-era lockdowns. This is indirectly but importantly relevant to AR. Meanwhile, wearables are further propelled by tech-giant motivations. million (see above).

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. Auidences are watching, developers are already working on realityOS applications, and XR device vendors are making a move towards the spatial computing trend of 2024. However, the firm seems to be avoiding AR/VR/MR. Instead, Apple is moving straight towards spatial computing.

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