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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! Nreal’s Federal Communications Commission patent request appears to be a successor to the Nreal Streaming Box.

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

The customer journey is changing, and technology is leading that evolution. Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Moreover, The emerging AR technology space is rapidly growing.

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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

I’m pretty excited to receive this headset because I want to see the clarity of the images everyone is talking about and I also want to play around with mixed reality, a technology I am a big fan of. Sony’s entertainment assets have huge potential in the metaverse area.” I’ve also interviewed him a few times on my blog.

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

Meanwhile, XR brands worldwide are striving to establish themselves as leads in entertainment, collaboration, and wearables via events, product launches, and rebranding. The new system will combine BMW’s sensor data with Meta’s tracking systems and technologies to create a “car-locked” immersive entertainment console.

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Unreal Engine can now use your iPhone to record facial animations. Doooooooonate!

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Rafi Nizam Shares XR Creative Journey with NVIDIA Omniverse

XR Today - Mixed Reality tag

Based in London, the creative has previously collaborated on massive projects with major entertainment firms such as BBC, Sony Pictures, and NBCUniversal. He also works jointly with other industry-leading tools, including Epic Games’ Unreal Engine 5, Autodesk Maya, and Blender.

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Xreal Supports Apple MacBooks: Shape of XR Competition to Come

XR Today - Augmented Reality tag

Xreal has a storied history of developing immersive media solutions, with the firm’s Air and Light products being commonly touted as entertainment solutions. The firm has also produced tools for enjoying immersive entertainment on the go in collaboration with Nio. Most notably, Xreal introduced a new product called Spacetop.

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