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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. However, the XR space is still emerging.

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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

French startup Lynx announced some months ago a quite interesting headset featuring pass-through augmented reality , hands tracking, eye tracking, and an innovative lens design. Amazon Lumberyard becomes opensource. Amazon has launched some years ago its 3D engine called Lumberyard, derived from Crytek’s Cryengine.

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The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news. Image by Epic Games).

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The XR Week Peek (2020.05.17): Apple Glasses are sleek, UE5 rises hype, NVIDIA releases CloudXR SDK, and more!

The Ghost Howls

We’re hearing this since many years, but now the sensation is that we’re coming close to the moment when the prophecy will come true: the rumors are intensifying and the software (ARKit) and the hardware (depth cameras, 5G) designed by Apple are all converging to the glasses solution. Unreal Engine 5 may change the rules of game development.

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Unreal Engine can now use your iPhone to record facial animations.

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

This is great news for the customers of the Quest 2, but it poses some doubts about the retro compatibility of the Quest ecosystem that Zuck promised at OC6: if the Quest 2 is much more powerful than the Quest 1 and the Quest 1 is discontinued, has sense for developers to keep producing software that is compatible with Quest 1? Learn more.

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The XR Week Peek (2023.09.25): Pico 5 to come in three models, Quest 3 is launching, and more!

The Ghost Howls

Yes, it is less than the 5% of Unreal, but until yesterday we only paid per seat, not both per seat and per revenue sharing. Some developers I know are already switching to Godot or Unreal because they say that Unity can’t be trusted anymore. of our revenues with Unity. And this 2.5%

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