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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. Although, this is quickly changing.

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GDC 2017: Epic’s Tim Sweeney on What Unreal Engine VR Means for Non-gaming Industries

UploadVR Between Realities podcast

But games are just the start of where VR and AR are heading, and honestly, most likely will not be either platform’s primary function in the future. Of course, all of the various applications, programs and tools will require a base engine for creation, and that’s where Epic Games – and specifically its Unreal Engine – comes in.

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MetaVRse is the XR engine for enterprise

The Ghost Howls

Today I feature a great interview with one of the most important people in the AR space: Alan Smithson. I have been working in the immersive space since 2015 and my personal vision is to inspire and educate people to think and act in a socially, economically, and environmentally sustainable way. What features are supported?

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The XR Week Peek (2023.09.25): Pico 5 to come in three models, Quest 3 is launching, and more!

The Ghost Howls

On one side, it’s good that Meta is trying to educate children on how to have a pleasant VR experience, but on the other side, I’m not a big fan of Meta targeting children. Yes, it is less than the 5% of Unreal, but until yesterday we only paid per seat, not both per seat and per revenue sharing. of our revenues with Unity.

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AWE EU ’23: Key Takeaways and Announcements

XR Today - VR Headsets tag

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. The firms are collaborating to improve the opportunities for leveraging AR wearables in the workplace.

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XR for Crossover Podcast - Julie and Alan Smithson Chat About Education & Immersive Learning

XR for Business Podcast

In all of my episodes, I talk about the way that we need to change the way that we learn and we teach, to adapt to the immersive technologies that are being implemented in enterprise and business today. And we’re going to talk about education. Plans of digital transformation that would have taken five years are now happening today.

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XR for Crossover Podcast - Julie and Alan Smithson Chat About Education & Immersive Learning

XR for Business Podcast

In all of my episodes, I talk about the way that we need to change the way that we learn and we teach, to adapt to the immersive technologies that are being implemented in enterprise and business today. And we’re going to talk about education. Plans of digital transformation that would have taken five years are now happening today.