Robert Scoble

JANUARY 11, 2022

Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Apple even built a fake home to study these different contexts in the home. Apple has new eyes on these uses of technology in the home. One is a high-engagement task. The other low.

Apple 70

Apple Study Augmented Reality Unity 70

The Ghost Howls

MAY 17, 2021

Image by Sony Interactive Entertainment). I like everything that we know on the PSVR 2 device because it is visible that Sony Interactive Entertainment is putting a lot of effort into releasing a high-quality headset that is on par with what the competition is offering. Oculus Quest 2 has disappeared from all Amazon EU websites.

Eye Tracking 349

Eye Tracking HTC China Amazon 349

The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). Blogger Tom Ffiske, that writes on Virtual Perceptions, has decided to write a very good book about AR and VR technologies and it is becoming pretty popular on Amazon. This is one of the weirdest rag-doll experiments in Unity. More info Buy it now!

Hand tracking 230

Hand tracking AR Oculus HTC 230

XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

Trends 108

Trends Wearables Haptic Eye Tracking 108

XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

Trends 100

Trends Wearables Eye Tracking Tools 100

ARVR

JANUARY 6, 2023

It has made significant contributions in various verticals such as entertainment, education, retail etc. It has the ability to create a cross platform code where users can create their projects in either JavaScript, Unity, Xamarin, and Cordova. It had started gaining interest in the metaverse trend ever since.

Augmented Reality 246

Augmented Reality AR Machine Learning Data 246

The Ghost Howls

SEPTEMBER 9, 2019

Internal iOS 13 code seems to point at Apple AR glasses. It is not a secret that Apple is working on a pair of AR glasses (even if someone still thinks that the project has been abandoned). What we don’t know is what Apple is creating and when it will be released. So, it is not something for the present, but more for the future.

AR 188

AR Oculus Virtual Reality Survey 188

XR Today - Mixed Reality tag

AUGUST 8, 2023

This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. He explained further, “Amazon is using Omniverse to visualise their warehouse, [a] giant robotic system, to help their workers [and] to simulate their fleet of AMRs. [We We are] creating a digital twin of the [Earth’s climate system].

Los Angeles 71

Los Angeles Industry Tools Simulation 71

The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Yes, it’s a lot of time, but these are realistic projections. PlayStation believes in VR. Will it be this year?

Virtual Reality 517

Virtual Reality Trends China HTC 517

XR for Business Podcast

JULY 7, 2020

And some of them are built on Unity, others are built on Unreal. As you say, XR technologies, and even if you call it the MetaVRse, we strongly believe this is around the corner of this ability to work, and collaborate, and entertain, and communicate in a digital virtual world in 3D. We have USD in the world of entertainment.

Gaming 78

Gaming Unreal Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

And some of them are built on Unity, others are built on Unreal. As you say, XR technologies, and even if you call it the MetaVRse, we strongly believe this is around the corner of this ability to work, and collaborate, and entertain, and communicate in a digital virtual world in 3D. We have USD in the world of entertainment.

Gaming 78

Gaming Unreal Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

And some of them are built on Unity, others are built on Unreal. As you say, XR technologies, and even if you call it the MetaVRse, we strongly believe this is around the corner of this ability to work, and collaborate, and entertain, and communicate in a digital virtual world in 3D. We have USD in the world of entertainment.

Unreal 60

Unreal Data Machine Learning Tools 60

XR for Business Podcast

JULY 12, 2019

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Alan: Somebody asked me why Apple bought them.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Alan: Somebody asked me why Apple bought them.

Automotive 78

Automotive Magic Leap Course Industry 78

The Ghost Howls

AUGUST 11, 2019

HTC Vive is at the second place; Oculus Quest, even if it is so new, has already gathered a lot of interest from developers; Gaming is still the most popular content developed in XR, but now there is also interest in other kinds of applications , like entertainment (e.g. Apple moves top executive to AR glasses team. That is huge.

Samsung 192

Samsung Survey Oculus AR 192

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Apple headset may be very lightweight. Top news of the week.

Survey 294

Survey Apple AR Samsung 294

XR for Business Podcast

JULY 28, 2019

Raj has spent the last four years of his tenure on building business opportunities, use cases, experiential marketing with partnerships in location-based entertainment, museums, education and other commercial XR segments. And I think nobody really knows what Apple is working on. It could be your phone. Days on days on days.

Training 78

Training Education Data Technology 78

XR for Business Podcast

JULY 28, 2019

Raj has spent the last four years of his tenure on building business opportunities, use cases, experiential marketing with partnerships in location-based entertainment, museums, education and other commercial XR segments. And I think nobody really knows what Apple is working on. It could be your phone. Days on days on days.

Training 78

Training Education Data Technology 78

XR for Business Podcast

JULY 28, 2019

Raj has spent the last four years of his tenure on building business opportunities, use cases, experiential marketing with partnerships in location-based entertainment, museums, education and other commercial XR segments. And I think nobody really knows what Apple is working on. It could be your phone. Maybe you do, but.

Training 60

Training Education Data Technology 60

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it. I guess it would be still Unity, for now. So we will, yes. Alan: Perfect.

3D Capture 78

3D Capture Tools Retail Video 78

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, "hey, we got our own file format, USDZ" -- how do you manage a hundred different.? We were launching partners of Apple for USDZ and we're working on it. And so we already have a set of integrations with proprietary tools like Unity and Real Render and so on.

3D Capture 60

3D Capture Tools Retail Video 60

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it. I guess it would be still Unity, for now. So we will, yes. Alan: Perfect.

3D Capture 60

3D Capture Tools Retail Video 60

The Ghost Howls

JANUARY 25, 2022

From a VR headset for gaming is now an MR headset for entertainment and productivity. It will also be a defensive move against Apple. Apple could announce its headset. Apple could announce its headset. Concept render of the upcoming Apple headset (Image by Antonio DeRosa). It is easy to be used.

Virtual Reality 480

Virtual Reality Eye Tracking Apple Government 480

XR for Business Podcast

NOVEMBER 18, 2019

If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” They’re shopping, they’re gaming, they’re entertainment. Mike: We have no idea what Apple will do. Alan: Yeah.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” They’re shopping, they’re gaming, they’re entertainment. Mike: We have no idea what Apple will do. Alan: Yeah.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

If you show up to a-- pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, "listen, we can go build anything." They're shopping, they're gaming, they're entertainment. That is the foundational computer vision SDK that you would use most of the time with Unity.

Augmented Reality 60

Augmented Reality AR Industry Technology 60