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VR Veteran Tony Parisi is Leading Unity’s AR & VR Strategy Beyond Gaming

Road to VR

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. I had a chance to catch up with Tony at Sundance earlier this year to talk about his approach to leading VR & AR strategy at Unity, and moving immersive technologies beyond just entertainment.

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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

Or that Microsoft is working on a new reference design that fixes the issues of the first one? It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you.

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The VRScout Report – The Week in VR Review

VRScout

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Facebook Enables Native 360 Photos. Keep an eye out for the Compass icon, which will mark the 360 photos in your newsfeed.

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The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

This may be Apple’s strategy to make people wear something on their head while they wait for a more complex headset. More info (Jon Prosser’s video) More info (Apple’s proprietary QR Codes) More info (Steve Jobs AR glasses). There’s a speech at AWE held by Microsoft and HP on 28th , so this may be a good moment for the launch.

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though.

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Bungee Jumping with Untethered VR, featuring Happy Finish’s Daniel Cheetham

XR for Business Podcast

And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. I'm a cyclist.

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Bungee Jumping with Untethered VR, featuring Happy Finish’s Daniel Cheetham

XR for Business Podcast

And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. I'm a cyclist.