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VR Veteran Tony Parisi is Leading Unity’s AR & VR Strategy Beyond Gaming

Road to VR

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. I had a chance to catch up with Tony at Sundance earlier this year to talk about his approach to leading VR & AR strategy at Unity, and moving immersive technologies beyond just entertainment.

Strategy 138
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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though.

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The VRScout Report – The Week in VR Review

VRScout

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Did Seebright just release the augmented reality equivalent of Google Cardboard? Facebook Enables Native 360 Photos.

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The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Image by Microsoft). This is the 150th Week Peek! We’ll see….

Oculus 254
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The XR Week Peek (2020.04.13): iPhone 12 adds depth camera, StarVR One is back to the market and much more!

The Ghost Howls

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google.

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Venture Capitalists Contemplate How Much Exuberance Is Good for VR Investing

UploadVR Between Realities podcast

To get some insight into those numbers, I moderated a panel on investing in virtual reality and augmented reality at Greenlight Insights’ recent Virtual Reality Strategy conference in San Francisco. It needs to have a strategy to survive. A lot of money is going to content studios, but what are the exit strategies?

Strategy 100
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Investing in XR with GFR Fund’s Teppei Tsutsui

XR for Business Podcast

Managing partner Teppei Tsutsui drops by to share some of his investing strategies. I’ve known them for quite a while and they’re more of a distribution platform for VR videos and content. Not only for VR, like 360 video, but also AR, and also other contents too. Today’s guest is Teppei Tsutsui.