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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. A just-released report by Snap and Deloitte sees the technology moving to ubiquity by 2025 and promises unprecedented business outcomes, citing a staggering 94% conversion rate on purchases in some cases. by Tony Parisi. Here’s why.

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Accenture Ventures Invests in Forma Vision for RT3D Assets

XR Today - Mixed Reality tag

David Treat, Senior Managing Director and Global Lead of Accenture’s Metaverse Continuum Business Group , said, “Accenture sees the metaverse as an evolving and expanding continuum of technologies that will increasingly blur the boundary between the physical and the digital and transform the way businesses and consumers interact.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

The device will be available next year only in the US, then at the end of the year in other countries (like the UK), making me think that a more global rollout may happen in 2025. The Unity Beta to develop for the Vision Pro is still not available, so many devs like me can’t even play with the emulator.

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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

Honor to all the other countries, some of them probably deserved more than us, but I think Italy won because we were a true team, a group of people that supported each other for a goal they craved to reach. billion by 2025. Facebook, instead, has just added Harry Potter-inspired group filters for its Portal device.

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The Brighter Reality of Virtual Reality

ARVR

VR- A powerful visualizer that emulates enchanting experiences (Source: Adobe Stock) Playing video games has always been great fun for people of different age-groups. The VR industry is predicted to hit a revenue of 9–10 Billion Dollars by 2025! If you are a game developer in unity or even just a beginner do give VR development a try!

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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

Because of these problems and the delays, a cheaper version of the Vision Pro, which was expected for 2025, may have been canceled. The device is very hard to manufacture and requires components that are very hard to find, so the maximum expected shipments for 2024 will be in the order of magnitude of 400,000–600,000 units.

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VRTUOLUO talks about its FBEC event and the VR ecosystem in China

The Ghost Howls

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We think the AR consumer market will start in 2025 , and in the beginning, AR glasses will work in coordination with smartphones.

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