The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The Ghost Howls

JUNE 6, 2022

There are still no words on the release date of the device, but rumors about a Q1 2023 release window are intensifying. Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Other relevant news. Bloomberg).

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XR Today - Mixed Reality tag

JUNE 30, 2023

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes.

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XR Today - Mixed Reality tag

NOVEMBER 21, 2023

Apple is set to debut its Vision Pro mixed reality (MR) headset in March next year, Bloomberg reported on Monday. Apple successfully built its own processors, but the company’s in-house technologies team has a lot more to design, including cameras and screens.

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ARPost

JUNE 8, 2023

Both Apple and Meta revealed highly anticipated headsets in the last seven days. Meta’s seemingly hasty announcement of the Quest 3 seems to have been timed to come out before Apple’s announcement of the Vision Pro. Apple reported over 10 million pixels per eye, but did not release familiar resolution metrics or field-of-view.

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The Ghost Howls

AUGUST 15, 2022

Every year the SIGGRAPH is an event where companies showcase the best technologies they have for 3D content. Jensen Huang and its executives have performed many announcements regarding NVIDIA technologies, and the most relevant are: A new platform for creating avatars, NVIDIA Omniverse Avatar Cloud Engine. units in 2023.

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The Ghost Howls

SEPTEMBER 18, 2023

The drama about Unity’s new pricing models has set the whole game development community on fire, while we had an unexpected leak about the Pico 5 and some updates on the Apple Vision Pro. In the case of Unity Personal, the thresholds are 200,000 downloads and 200,000 in revenues, and the fee is $0.20 per install. And this $0.2

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news. News worth a mention.

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XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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The Ghost Howls

JANUARY 15, 2023

Quest 1 users who currently have access to Meta Horizon Home social features will lose access to these features on 5 March 2023. Some selected developers have received the Apple headset. Could this really be the year of the Apple headset? Unity adds OpenXR hand integration package. Vooiage Technologies. Lynn Eades.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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XR Today - Mixed Reality tag

JUNE 1, 2023

Industry conversation on the Metaverse and XR has also fuelled discussions across the Augmented World Expo (AWE) USA 2023. Numerous executives and officials have rallied the global tech community to sustain the momentum of a renaissance of immersive technologies. His presentation would set the tone for the resurging XR sector.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Soon, Meta will host its Connect 2023 event, whereby the firm will announce innovations in its XR product portfolio. Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. If you are a Unity developer like me, don’t forget to subscribe to the Unity 2022 Beta dedicated to Vision OS.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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The Ghost Howls

SEPTEMBER 3, 2023

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

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The Ghost Howls

JANUARY 23, 2023

Mark Gurman in his latest update confirmed that Apple will announce its Reality Pro headset in Spring , give more details about its development practices during WWDC, and then release the device during the autumn. The new report regards other devices in the work at Apple. But this is something that we already knew.

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The Ghost Howls

AUGUST 14, 2023

More info At SIGGRAPH there was much attention toward VR and AI SIGGRAPH has always been a very relevant event for all of us in the 3D space, and this year VR and AI were among the most relevant technologies showcased there. This is how we learn to do proper content for what is going to be the next trend in XR.

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The Ghost Howls

JUNE 19, 2023

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. This means that the release of this headset may not happen before the end of 2023 for sure. This is an interesting mix of tradition and technology.

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. The firm named the OEP’s digital twin one of the next “big things” in XR technology in 2023.

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XR Today - Big XR News tag

OCTOBER 13, 2023

The Immerse Global Summit (IGS) will kick off its 2023 edition in Orlando, Florida, between 17 and 23 October. Following ten years of operations, IGS 2023 is launching as part of the Metacenter Global Week, an event packed with the latest XR industry innovations and trends.

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XR Today - Mixed Reality tag

OCTOBER 27, 2023

IGS 2023 wrapped up last week, tipping off a monumental event filled with XR innovation across a series of industries. Major firms like Microsoft, Valve, and Apple are continuing to build immersive product portfolios leading towards the dawn of 2024. As important industry events occur, the sector continues to progress.

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The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. Unity 6 takes back the original way of specifying engine versions and abandons the confusing one that bound a new Unity version to the year it was released.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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The Ghost Howls

SEPTEMBER 25, 2023

These are the improvements it applied: Changes in prices will start with the next Unity 2023 LTS, so existing applications will not be affected, at least while the use previous Unity versions Unity Personal will still be free (now up to 200K of revenues) and applications made with it will be subject to no fee at all.

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XR Today - Augmented Reality tag

APRIL 18, 2024

At the Ignite 2023 event last year, Microsoft announced core updates to its Dynamics 365 platform. To power the avatar system, Microsoft introduced Mesh, a suite of no-code tools and integrated Unity features that will allow enterprise customers to create bespoke immersive spaces. The call hit all the expected notes, such as genAI.

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XR Today - Mixed Reality tag

DECEMBER 13, 2023

A familiar question that echoes questions asked by the XR space at the start of 2023. ” however, Meta did not reach this goal in 2023; instead diverting towards MR and smart glasses. ” however, Meta did not reach this goal in 2023; instead diverting towards MR and smart glasses. Is the Metaverse dead?

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. Doing so will also provide greater interoperability with additional platforms such as Unity and Xcode, among others.

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XR Today - Augmented Reality tag

APRIL 17, 2023

The founder explained that many immersive education tools rely on QR codes for simple interactive content which doesn’t “ move the needle on someone’s education;” compared to advanced AR technology – “in the case of da Vinci, you’re using AR as a tool, not just a gimmicky video.” Apple does.

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ARPost

JUNE 15, 2020

According to Statista research , projects for 2023 place AR technology value at more than 18 billion US dollars, while mobile AR user growth should hit 2.4 If you want to embrace this new technology in 2020, one way to do so is to create an augmented reality mobile application. Unity Support. billion that same year.

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The Ghost Howls

OCTOBER 23, 2023

After this update, Cix Liv and other VR people (like the usual Brad) said that the rumor in town is actually not that Bytedance is closing Pico, but that Pico will focus mostly on MR to chase Apple with its Vision Pro and will shut down its VR business. Upload VR is hosting a new Showcase of VR games on December, 6th 2023.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. David Moreno : The energy company has strategically adopted a long-term approach, recognizing the viability of VR technology in enhancing its training processes.

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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