The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Other relevant news. Image by Mojo Vision).

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). 2021 is going to be an interesting year for AR. In this sense, 2021 will be a very important year, because we’ll start seeing how the mainstream is interested in wearing electronic glasses on their face.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

JANUARY 20, 2021

The global pandemic has changed the rules for everything, and the situation is so confusing and so rapidly evolving that any prediction for 2021 is completely unreliable, too. 2021 won’t be the year of VR. Well, let’s be honest, this won’t happen in 2021, either.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. Ways to Get Your Business into VR 2. the year of AR glasses?

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Pictures from FBEC 2021 (Image from VRTUOLUO) Who will be the most important speakers? The characters who are involved in the industrial chain.

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The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th. The price is going to be very cheap: only £79.99.

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AR Insider

JANUARY 7, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. We believe the tipping point won’t come in 2020 but momentum will be gained so that it can come in 2021. But there are also confidence signals. And Oculus Quest is a beacon of hope on the VR side.

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The Ghost Howls

AUGUST 3, 2020

T his standard, dubbed OpenXR, was about the interoperability of different VR hardware and software together. All hardware and software should be able to work also with products of other vendors. The standard is becoming adopted, and now OpenXR is offering certifications for applications and hardware implementing it.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.

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The Ghost Howls

MARCH 8, 2021

They could build together something that could seriously compete with Facebook and Apple: let’s keep an eye on them. HTC is teasing the launch of a new hardware. More info (HTC is going to launch a new hardware) More info (Second tweet from HTC) More info (Third tweet from HTC). Pico Neo 3 is coming in Q2 2021.

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The Ghost Howls

JULY 19, 2021

This is confirmed also by a previous prediction by the CEO of Unity, which foresees that in 2030 VR headsets will be as popular as gaming console: that is mainstream, but still not as TV, for instance. Or of a hybrid AR/VR headset like the Lynx or like the rumored Apple visor? billion in content revenue by 2025?—?

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The Ghost Howls

OCTOBER 26, 2020

Preorders are open now with just a little deposit of $10, shipping in 2021. While HTC is struggling on the hardware side, I think that it is moving very well to create a good software ecosystem, at least in China. Simple WebXR” aims at bringing WebXR to Unity. The shipping is free worldwide for whoever preorders.

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The Ghost Howls

SEPTEMBER 27, 2021

This is the first newsletter of Autumn 2021: I think I’ll miss the sun but for sure not the mosquitos. This model would compete even better with the rumored Apple headset. Apple headset may come in second half of 2022. I don’t know if it is true, I’m tired of Apple rumors, but I thought it was worth telling you.

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The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. This means that most probably, it will launch in 2021. These news make me happy .

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The Ghost Howls

OCTOBER 12, 2020

The news of course has attracted a lot of funny comments, like “these dogs have better hardware than me”, or the invention of new terms like “Dogmented Reality”, or “AR Doggles”. The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before.

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The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). In particular, the ones by Panasonic that were so popular at CES 2020 , are going to be released in 2021. Unity launches MARS tools. Pokemon Go adds AR occlusion and scanning features.

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The Ghost Howls

JULY 5, 2021

Facebook losses in the VR sector will be around $6B in 2021. Yes, you’ve read it well… they will lose around $6B only in 2021, to carry on their XR ecosystem dominance goal. Creating a successful hardware and software ecosystem may require losses in the dozens of billions of dollars. Top news of the week. Image by Facebook).

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The Ghost Howls

JUNE 29, 2020

Regarding the Quest, Facebook listened to all our complaints about the too strict content curation and said that it is working on a new and more open content distribution platform to be released in 2021. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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The Ghost Howls

APRIL 20, 2020

I think the battle with Apple has just begun. Mozilla updates its Unity WebVR exporter. Two years ago, I reviewed on this blog a Unity plugin that Mozilla had released in beta to let you create WebVR experiences from your Unity projects. Of course, the hardware you use must provide access to this software solution.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

Moreover, Apple recently made a huge splash in the XR market with the Vision Pro, an XR device which leverages eye and hand tracking for its spatial computing input system. The device does not use controllers at all, instead, Apple believes that with the XR revolution comes increased usability and accessibility via hand/eye-based inputs.

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XR Today - Mixed Reality tag

MAY 10, 2023

SpectreXR is a startup that develops OctoXR, a sensor and tracking technology, which also operates as a Unity game engine plugin for creating realistic, physics-based hand interactions for immersive applications. Enterprise clients can also use Tobii products to improve focus and productivity.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. In another scenario, we may see game engines dominant, like Unity or Unreal.

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The Ghost Howls

MAY 17, 2021

This could be The Unity Cube 2.0. Apple is working on a whole spatial ecosystem. Another week, another speculation on Apple. It’s interesting anyway that some hours after he published the post, Apple has teased some news coming for Apple Music , and some magazines have started to talk about spatialization coming to Apple Music.

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The Ghost Howls

MAY 4, 2020

The biggest news of the week is the one that you can see in the above graph: i n the Steam Hardware Survey for April, it is possible to see a big spike of connected headsets. More info (Steam Hardware Survey) More info (Facebook’s revenues for Q1 2020) More info (Quest and Rift S stock, updated) More info (SuperData’s report).

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XR for Business Podcast

DECEMBER 29, 2020

And moving on, I want to say that 2021 is looking pretty damn amazing to begin with for the XR world. Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. But I think we're all looking forward to 2021, and what it's going to mean for all of us.

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XR for Business Podcast

DECEMBER 29, 2020

And moving on, I want to say that 2021 is looking pretty damn amazing to begin with for the XR world. Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. But I think we're all looking forward to 2021, and what it's going to mean for all of us.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR Today - Mixed Reality tag

MAY 24, 2023

Deconstruct the Zuck Since unveiling that Facebook would shift to Meta Platforms at the Connect 2021 event, the media has de facto placed Zuckerberg front and centre of the Metaverse. Nowhere in Zucker 2021 Founders Letter did he mention he was the Metaverse , nor would he become the centre of it.

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The Ghost Howls

JANUARY 21, 2020

In the end, I still believe in the old predictions of Unity CEO John Riccitiello: Look at this graph shown by Mr. Riccitiello in 2017: the purple line is the one of the analysts, while the white one is the one forecasted by him. So, personally, I bet on a PSVR 2 in 2021. It’s time to upgrade this old system (Image by Sony).

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The Ghost Howls

SEPTEMBER 30, 2022

2021 has been the year of the Metaverse , with the announcement of the change of name of Facebook to Meta, which caused an explosion of interest in the tech world. And then in 2021, it was Mark Zuckerberg launching the hype for the Metaverse. The Gartner Hype Cycle for 2022, which now includes the Metaverse (Image by Gartner).

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XR for Business Podcast

DECEMBER 29, 2020

And moving on, I want to say that 2021 is looking pretty damn amazing to begin with for the XR world. Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. But I think we're all looking forward to 2021, and what it's going to mean for all of us.

Machine Learning 60

Machine Learning Education Apple Technology 60

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I've been a Unity user forever. Alan: And then they ask their tech teams and they're like, "does anybody know Unity?"

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The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. HTC is teasing a new piece of hardware again, and this time most probably it will be a VR headset. This Quest-Focus-Neo mix will be launched in China on May, 10th 2021.

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XR for Business Podcast

JULY 8, 2019

I think they’re using the VUZIX blade or something… they’re using different hardware devices. Apple, when it comes out with its product, will create another silo. Today, without tools that can do that — like Unity — we wouldn’t see as much proliferation of solutions for business or consumer.

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