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Report: AR Startup Magic Leap is Looking for a Buyer

Road to VR

Magic Leap, the multi-billion dollar AR startup, could be exploring the possibility of a sale, a Bloomberg report maintains, citing people familiar with the matter. The company’s deep pockets funded the release of Magic Leap 1, an AR headset targeted at developers, enterprise, and anyone with $2,300 to spare.

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

The good news of the week is that I’ve been selected as one of the speakers at AWE USA 2020 ! Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. A bizarre strategy, that doesn’t surprise me anymore, though.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

Per se, this is not a surprising news (all companies are working on next iterations of their devices), but what is surprising is the timing that the report suggests: a new Oculus Quest should have been announced at the end of 2020, but due to the coronavirus pandemic, it will come in 2021. Image by Magic Leap).

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XR Technology for Industry According to Unity’s Andre Gauthier

ARPost

XR Immersive Enterprise 2020 is coming up in early May. See Also: Important Changes to The XR Intelligence 2020 Calendar. He and panelists Vinay Narayan of VIVE and Larry Persaud of Microsoft will be discussing existing XR technology for enterprise, how to choose the right solution, and considerations like ROIs. Unity Reflect.

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Unicorn AR Startup Magic Leap is Killing Its First Headset Next Year

Road to VR

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024.

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The XR Week Peek (2020.04.27): Magic Leap’s new course, Fortnite rocks with concerts and much more!

The Ghost Howls

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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How Mixed Reality Will Bring Us Industry 4.0

Tech Trends VR

When I tried Microsoft Remote Assist with the HoloLens back in May at Microsoft Build I was able to “repair” a complex electrical panel in a matter of minutes. Of course it was a staged demo scenario, but the principle stands. The competition in that space is growing fast to keep up with this demand, and not just in Europe and the U.S.

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