The Ghost Howls

MARCH 26, 2018

As with every big event, I’m writing a post to try to summarize the most important news that have come out from the GDC 2018 … so that if you have lost something, you just need to read this post to get in par with the rest of the world. — Benjamin Lang (@benz145) March 23, 2018. So, are you ready? Let’s start!

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The Ghost Howls

AUGUST 28, 2023

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. Since MRTK was used especially for AR applications, it is natural that these three giants of augmented reality are interested in keeping it alive.

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The Ghost Howls

OCTOBER 31, 2018

One of the best moments ever at View Conference 2018 , has been when I was able to interview John Gaeta. Now, this genius that has revolutionized cinema has landed in the mixed reality ecosystem , to try to improve it as well. And what you are doing at Magic Leap to create these experiences for people? (

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VRScout

FEBRUARY 15, 2018

Sophia Dominguez // SVRF (New York, NY) – the first search engine for immersive content for virtual reality and augmented reality. Each female founder has been paired with complementary women leaders from companies such as Google, Magic Leap, Norwest Venture Partners, and Warner Bros.,

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The Ghost Howls

FEBRUARY 17, 2020

Augmented Reality is being a great tool for e-commerce: AR tools have increased the user’s likelihood of purchase by 11 times; Build.com found that the return rate after selecting items in AR has decreased by 22%. Magic Leap plans dev days and dev programs. More info (Use Google Translate).

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The Ghost Howls

NOVEMBER 4, 2019

From 2018, 2019 sales of VR headsets has jumped only by a 16% factor in the consumer market, but by a 69% on the enterprise market. Magic Leap, Niantic, etc…) and by two big countries (USA and China). Magic Leap releases new tools for developers. So, enterprise VR is maybe taking finally off.

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The Ghost Howls

JANUARY 9, 2021

With Pumori.io , I had created 6 Unity apps that demo UI/UX concepts on the Project North Star headset. However, I had to manually switch between unity packages to demo different apps which led me to taking on and off the headset constantly. . Is this the only supported programming language or devs can also use Unity and Unreal Engine?

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The Ghost Howls

JUNE 11, 2020

The glasses continuously remind you that they’re actually working as displays of an Android system : when you launch Unity applications, you see the visuals split in two for the duration of the splash screen; when you change the volume, you see the standard volume bar of Android moving (split in two, of course).

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AR Insider

MAY 6, 2020

Once computers understand space, we can use these informed computers to edit our real world by placing digital objects and information in it and view this all through a transparent digital screen like smart glasses or even our smartphone: this is Augmented Reality or AR. Augmented Reality ads are not new. Source: Ikea.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. Today’s guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It’s a mobile augmented reality development and deployment platform for enterprise. It’s amazing.”

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. Today’s guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It’s a mobile augmented reality development and deployment platform for enterprise. It’s amazing.”

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. Today's guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It's a mobile augmented reality development and deployment platform for enterprise. That's really the heart of it.

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XR for Business Podcast

JANUARY 10, 2020

Today’s guest is Michael Ludden, global head of developer advocacy and principal augmented reality advocate at Bose Technologies. What does Bose have to do with augmented reality? Those support Bose AR as well, provided they were purchased after November of last year, 2018. That’s an option.

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XR for Business Podcast

JANUARY 10, 2020

Today’s guest is Michael Ludden, global head of developer advocacy and principal augmented reality advocate at Bose Technologies. What does Bose have to do with augmented reality? Those support Bose AR as well, provided they were purchased after November of last year, 2018. That’s an option.

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XR for Business Podcast

JANUARY 10, 2020

Today's guest is Michael Ludden, global head of developer advocacy and principal augmented reality advocate at Bose Technologies. What does Bose have to do with augmented reality? Those support Bose AR as well, provided they were purchased after November of last year, 2018. Michael: Well, that is a great question.

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The Ghost Howls

JUNE 27, 2022

The Metaverse Standards Forum has already gathered many important players of the XR sector like Unity, Unreal Engine, Meta, Microsoft, Lamina 1, NVIDIA, and even other relevant companies like IKEA and Adobe. Rony Abovitz talks about Magic Leap 2 and clarifies that it has been made by the team of ML1, which now is almost all gone.

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UploadVR Between Realities podcast

NOVEMBER 15, 2016

Magic Leap kicks off the month with the announcement of an enormous $794 million fundraising round, backed by Alibaba. The money is said to help in manufacturing and launching the secretive augmented reality company’s first product. Unity raises a massive $181 million round to grow its ambitions. February 2016.

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The Ghost Howls

SEPTEMBER 29, 2018

As it is tradition of this little blog, I will write a full round-up of the Oculus Connect 5 , the very important Oculus event that has been held in San Jose on 26th and 27th of September (2018). ID_AA_Carmack if you want to send me one… — M Chen (@machenmusik) September 28, 2018.

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XROM

JULY 18, 2021

Ambarish Mitra is the CEO and co-Founder of #Blippar one of the first billion dollar “Augmented Reality” Startup from India, being a pioneer, early mover brings its own pro’s & lots of Con’s. billion before it fell into administration in 2018 after an investor dispute prevented it from raising emergency funding.

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