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The 3 Most Common Arguments Against VR Why They’re Wrong

Road to VR

This article is actually a throwback to an article I wrote with the same premise back in 2015. Arguably the best consumer-focused headset out there, Valve Index , does cost $1,000 for new customers who don’t already have any VR hardware. Consider this article your official rebuttal to these tired arguments.

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Tech Giants Prime AR’s Headworn Era

AR Insider

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits. Apple is also adding hardware to its iPhones that hint at a headset-based future.

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AR Leaders Join the ‘Four-Comma Club’

AR Insider

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Altogether the big five now account for more than 17 percent of the S&P 500, up from 11 percent in 2015.

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Google AR Glasses: Is This the Return of Google Glass?

XR Today - Augmented Reality tag

Amazon has its Echo Frames. Even the Enterprise edition, introduced after the initial specs were phased out in 2015, ended up being discontinued. According to Demis Hassabis, who oversees AI research at Google, smart glasses definitely seem like the “perfect hardware” for accessing a hands-free AI assistant.

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Anonymous Sources Say Apple Wants To Evolve With AR

UploadVR Between Realities podcast

“It’s something they need to do to continue to grow,” he says, “and defend against the shift in how people use hardware.” Other members include the former lead engineer for Amazon Lumberyard Cody White, former Oculus researcher Yury Petrov, and design/tech leader Avi Bar-Zeev who has worked on the Hololens.

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Is Apple’s Spatial Computing Step the Correct Move? 

XR Today - Mixed Reality tag

The industry is booming thanks to a broader range of companies taking charge and experimenting in the space, such as Disney, Amazon, Google, Samsung, LG, and countless others, meanwhile bringing support for enterprise, consumer, and other use cases. They were using expressions like spatial understanding and so on.

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Top 360 Degree Cameras available for Virtual Reality

Immersive Authority

Announced at IFA Berlin in September 2015, this 360-degree action camera with 4K resolution is a successor to Kodak’s existing SP360 HD spherical action camera. It is available on Amazon and costs under $300 at the moment. Available between $346,95 and $415 on Amazon. Bublcam costs $799. GoPro Odyssey.