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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. Now, Vision Pro users can download the myMako app , which lets surgeons visualize and review surgical plans in an immersive way. And that’s in spite of its $3,500 price tag.

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Tech Giants Prime AR’s Headworn Era

AR Insider

The tech industry’s next bet is a series of technologies usually called augmented reality (AR) or mixed reality. All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Here’s what the biggest companies in tech are doing to try and make augmented reality the next big thing.

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Meta Expects to Ship 10,000 AR Dev Kits in 2017

Road to VR

The Meta 2 augmented reality dev kit began pre-orders in March of 2016 and has apparently seen quite a bit of interest. The Meta 2 uniquely features an impressive 90 degree field of view that’s a huge step up in immersion from the company’s prior Meta 1 device and other AR headsets in its class. Photo by Road to VR.

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CityXR: A Vision For Augmented Cities In The Shadow Of Hyper-Reality

Upload VR

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a "city saturated in media."

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Are Publishers Ready to go Virtual?

Tech Trends VR

Will we see a gold rush in the publishing industry as major players move to invest in Immersive Technologies? Immersive technologies are set to play a key role in modernizing our education, allowing legacy systems to finally move away from models that date back to the 1800s into something more suited for the digital age.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

The company switched to an enterprise model , but apart from a rebranding and an assistance service it is not clear what it actually means, especially if compared with the enormous enterprise offering that Microsoft is giving with HoloLens (Azure services, integration with Teams, etc…). Investments in AR/VR companies are at 2013 level.

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Here Come The Holograms

VRScout

Augmented Reality will soon be more than cartoony Pokemon and Snapchat Filters (and Facebook’s coming Camera Effects Platform). The epic success of “Sleep No More” in New York represents a tipping point for Immersive Entertainment. Lucasfilm Ltd. It will soon feature realistic holograms of people, too.