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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

.” With the entrance of Apple Vision Pro, one such entity to follow suit is Stryker’s Mako , a robotic surgery group initially founded as a standalone company by Rony Abovitz, the founder and first CEO of AR unicorn Magic Leap.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. Some reports by Business Insider and The Information talk about the current situation of Magic Leap, that seems always more complicated. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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XR Today Guide: What is Augmented Reality?

XR Today - Augmented Reality tag

Many newcomers to the extended reality (XR) landscape are asking the question, “What is Augmented Reality?” Truthfully, it’s the most widely-used form of XR, with virtual and mixed reality coming in second and third, respectively. What is Augmented Reality, Really? How Does AR Work?

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Ford Granted Multi-Plane Automotive AR Patent

XR Today - Augmented Reality tag

US automaker Ford Motor Company recently had one of its patents for an augmented reality (AR) image-generating unit granted. Many of them aim to boost the number of use cases and integrations for immersive technologies, including AR-assisted parking, sharing, sun glare prevention , and vehicle location and search.

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Meta Expects to Ship 10,000 AR Dev Kits in 2017

Road to VR

The Meta 2 augmented reality dev kit began pre-orders in March of 2016 and has apparently seen quite a bit of interest. The Meta 2 uniquely features an impressive 90 degree field of view that’s a huge step up in immersion from the company’s prior Meta 1 device and other AR headsets in its class. Photo by Road to VR.

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Are Publishers Ready to go Virtual?

Tech Trends VR

Will we see a gold rush in the publishing industry as major players move to invest in Immersive Technologies? Immersive technologies are set to play a key role in modernizing our education, allowing legacy systems to finally move away from models that date back to the 1800s into something more suited for the digital age.

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CityXR: A Vision For Augmented Cities In The Shadow Of Hyper-Reality

Upload VR

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a "city saturated in media."