AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. In another scenario, we may see game engines dominant, like Unity or Unreal. Find out more details, dynamics and submission guidelines here. .

Magic Leap 155

Magic Leap AR Microsoft Apple 155

XR for Business Podcast

JUNE 10, 2019

Training employees can be like pulling teeth – both for the employees and management. But thanks to XR technologies, Jonathan Moss has had success in finding new, innovative ways to get the team engaged in training at Sprint. They are on a mission to eliminate dull and ineffective training. Jonathan: No, absolutely not.

Training 60

Training Augmented Reality Technology AR 60

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

AR 381

AR Examples Data Head Mounted Display 381

XR for Business Podcast

APRIL 7, 2020

One of the best use cases for XR technologies is training and enterprise solutions, as long-time listeners know. You just-- there's very little training in terms of understanding a new way to interact with a new UI. So we see a lot of people also using tablets or phones or PCs to do the same training and be networked across devices.

Training 78

Training Unity Real Estate Software 78

XR for Business Podcast

APRIL 7, 2020

One of the best use cases for XR technologies is training and enterprise solutions, as long-time listeners know. You just-- there's very little training in terms of understanding a new way to interact with a new UI. So we see a lot of people also using tablets or phones or PCs to do the same training and be networked across devices.

Training 78

Training Unity Real Estate Software 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

APRIL 7, 2020

One of the best use cases for XR technologies is training and enterprise solutions, as long-time listeners know. You just-- there's very little training in terms of understanding a new way to interact with a new UI. So we see a lot of people also using tablets or phones or PCs to do the same training and be networked across devices.

Training 60

Training Unity Real Estate Software 60

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. You know what, go learn Unity and coding and figure out how to actually make it.

AR 60

AR Magic Leap Unity Augmented Reality 60

XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Arash and Alan discuss how he made that transition.

Gaming 78

Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Arash and Alan discuss how he made that transition.

Gaming 78

Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Arash and Alan discuss how he made that transition.

Gaming 60

Gaming Magic Leap Industry Retail 60

XR for Business Podcast

JULY 8, 2019

That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Think of retail, for example, where everything’s moving around.

AR 78

AR Magic Leap Technology Software 78

XR for Business Podcast

JULY 8, 2019

That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Think of retail, for example, where everything’s moving around.

AR 78

AR Magic Leap Technology Software 78

XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you’re in a store, or it could be a brand experience that you don’t need to be in a store to have. Austin: Exactly.

Austin 78

Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you’re in a store, or it could be a brand experience that you don’t need to be in a store to have. Austin: Exactly.

Austin 78

Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you're in a store, or it could be a brand experience that you don't need to be in a store to have. That's like next-level retail.

Austin 60

Austin Google AR Examples 60

XR for Business Podcast

AUGUST 5, 2019

A lot of what I do is try to take new and emerging technology -- obviously right now, VR/AR/XR; all that falls into it -- and using that to enhance messaging and storytelling, training, simulation, all of that type of stuff. You have the presence, for things like training, for things like real-time engineering.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

A lot of what I do is try to take new and emerging technology -- obviously right now, VR/AR/XR; all that falls into it -- and using that to enhance messaging and storytelling, training, simulation, all of that type of stuff. You have the presence, for things like training, for things like real-time engineering.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

A lot of what I do is try to take new and emerging technology -- obviously right now, VR/AR/XR; all that falls into it -- and using that to enhance messaging and storytelling, training, simulation, all of that type of stuff. You have the presence, for things like training, for things like real-time engineering.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 5, 2019

A lot of what I do is try to take new and emerging technology -- obviously right now, VR/AR/XR; all that falls into it -- and using that to enhance messaging and storytelling, training, simulation, all of that type of stuff. You have the presence, for things like training, for things like real-time engineering.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

JULY 12, 2019

If you know that there are less than two people per day coming into a retail shop to actually buy a car, you have to take it a little bit more step-by-step approach.” HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Yeah? How was it? Barry: It was great.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

If you know that there are less than two people per day coming into a retail shop to actually buy a car, you have to take it a little bit more step-by-step approach.” HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Yeah? How was it? Barry: It was great.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JUNE 24, 2019

That means that companies can drastically lower their costs of only having all the experts in a centralized location, and they can put lower cost or less-trained employees out in the field, and they can still do as good a job as if the senior guy was there. In enterprise, or in retail, or marketing, or sales? So that’s one.

AR 78

AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

That means that companies can drastically lower their costs of only having all the experts in a centralized location, and they can put lower cost or less-trained employees out in the field, and they can still do as good a job as if the senior guy was there. In enterprise, or in retail, or marketing, or sales? So that’s one.

AR 78

AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

That means that companies can drastically lower their costs of only having all the experts in a centralized location, and they can put lower cost or less-trained employees out in the field, and they can still do as good a job as if the senior guy was there. In enterprise, or in retail, or marketing, or sales? So that’s one.

AR 60

AR Technology Industry Augmented Reality 60

XR for Business Podcast

JULY 26, 2019

But interestingly enough, it also allows you to walk into a retail location, be identified spatially, pick up a 7Up can, and walk out of the location and have it trigger and transaction. I’ve had so many different interviews on this podcast, and the one major one that comes out every single time is training.

Technology 78

Technology Data Industry Los Angeles 78

XR for Business Podcast

JULY 26, 2019

But interestingly enough, it also allows you to walk into a retail location, be identified spatially, pick up a 7Up can, and walk out of the location and have it trigger and transaction. I’ve had so many different interviews on this podcast, and the one major one that comes out every single time is training.

Technology 78

Technology Data Industry Los Angeles 78

XR for Business Podcast

JULY 26, 2019

But interestingly enough, it also allows you to walk into a retail location, be identified spatially, pick up a 7Up can, and walk out of the location and have it trigger and transaction. I've had so many different interviews on this podcast, and the one major one that comes out every single time is training.

Technology 60

Technology Data Industry Augmented Reality 60

XR for Business Podcast

AUGUST 14, 2019

And one of the… I don’t know how many names I should name, but there’s definitely a large company here in KC that uses VR for training employees. One example is retail employees. I worked at their technology headquarters, and we did technology training for the employees. ” Michael: Yeah, exactly.

Tips 78

Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 14, 2019

And one of the… I don’t know how many names I should name, but there’s definitely a large company here in KC that uses VR for training employees. One example is retail employees. I worked at their technology headquarters, and we did technology training for the employees. ” Michael: Yeah, exactly.

Tips 78

Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 14, 2019

I don't know how many names I should name, but there's definitely a large company here in KC that uses VR for training employees. One example is retail employees. just in this very short, six-minute conversation that we've been in here, you've talked about VR being used for design, and for previsualization, and for training in retail.

Tips 60

Tips Training Augmented Reality Exercises 60

XR for Business Podcast

JANUARY 29, 2020

I said the other huge area that we’re seeing just enormous amount of applications is in training. And really when you’re training, you really want to ideally do it yourself and be immersed into the context of the environment, to have all the emotions that are coming up when you’re under pressure to make a decision.

Industry 78

Industry Augmented Reality AR Technology 78

XR for Business Podcast

JANUARY 29, 2020

I said the other huge area that we're seeing just enormous amount of applications is in training. And really when you're training, you really want to ideally do it yourself and be immersed into the context of the environment, to have all the emotions that are coming up when you're under pressure to make a decision. It's amazing.

Industry 60

Industry Augmented Reality AR Technology 60

XR for Business Podcast

JANUARY 29, 2020

I said the other huge area that we’re seeing just enormous amount of applications is in training. And really when you’re training, you really want to ideally do it yourself and be immersed into the context of the environment, to have all the emotions that are coming up when you’re under pressure to make a decision.

Industry 60

Industry Augmented Reality AR Technology 60

XR for Business Podcast

NOVEMBER 18, 2019

I got to look in retail. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” That is the foundational computer vision SDK that you would use most of the time with Unity.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

I got to look in retail. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” That is the foundational computer vision SDK that you would use most of the time with Unity. Alan: [laughs].

Augmented Reality 78

Augmented Reality Industry AR Technology 78