Wed.Apr 25, 2018

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Snapchat’s big bet on augmented marketing

VRWorld

Snapchat may have debuted as a platform for impermanent messaging, but in recent years they’ve also emerged as a leader in augmented reality. Speaking to people in public about AR may raise some eyebrows, but explaining that things like their favourite Snapchat Lenses or Pokemon Go are the result of AR will instantly familiarize them. Having long embraced the new technology in its application, Snapchat is now embracing an AR marketing initiative on multiple fronts.

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Leap Motion Teases Prototype ‘Collapsible’ User Interface for AR Headsets

Road to VR

Leap Motion, the company behind the hand-tracking depth sensor, recently tweeted out another through-the-headset view of a prototype UI, this time centered on how some simple elements might work in the “augmented office” of the near future. Using the company’s prototype dev kit, dubbed Project North Star , Leap Motion serves up another host of interesting design concepts.

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Training Against Bias with VR

Tech Trends VR

Recent events in Philadelphia show why Starbucks should use immersive technologies like Virtual Reality to train employees on empathy skills. On Thursday April 12, 2018 two black men were arrested in a Philadelphia Starbucks while waiting for a colleague. Starbucks CEO Kevin Johnson issued an immediate apology, met and apologized to the two men, and announced that all U.S.

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Magic Leap to Launch Twitch Channel Featuring Developer Tutorials, Updates & Interviews

Next Reality AR

Although Magic Leap's founder Rony Abovitz has a lot to say about his product, what people really want are visuals, and it looks like we're about to get a lot more of those in the coming weeks. In a post on Magic Leap's official announcements forum page, the company revealed that it plans to begin a monthly livestream series on Twitch. The show, called Magic Leap Live, will kick off on May 2 at 2 p.m.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Creators Of ‘Job Simulator’ Announce Follow-Up ‘Vacation Simulator’

VRScout

We go hands-on with the successor to Owlchemy Labs’ wildly popular flagship VR title. Austin, Texas-based video game developer Owlchemy Labs struck gold with their 2016 smash hit, Job Simulator. The comical VR experience was met with overwhelmingly positive reception, going so far as to being hailed as one of the first “full” VR games for the HTC Vive as opposed to a glorified tech demo like so many other experiences at the time.

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Oculus Opens Applications for 2018 Launch Pad Mentorship Program

Road to VR

Oculus recently opened applications for its annual Launch Pad program, a developer mentorship that provides funding and resources to people from underrepresented backgrounds. Oculus Launch Pad was created to “ensure diversity of thought in the VR ecosystem,” and focuses on women, people of color, members of the LGBTQ community, and people from other underrepresented backgrounds, the company says in a recent blog post.

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Snapchat Tilts Its AR Lenses Toward Casual Gaming with Snappables

Next Reality AR

As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content. Called Snappables, the interactive Lenses include games that users can play with facial expressions and head movements, along with the ability to challenge friends to play along or beat their high scores.

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Jam City brings you super cute animals with their new mobile match 3 "Wild Things: Animal Adventure"

Cats and VR

Jam City , a global leader in mobile entertainment, providing social gaming experiences for millions of players around the world, today announced that is has developed an new, original mobile entertainment franchise: Wild Things: Animal Adventure. Introducing a cast of stunning, 3D animated animals, Wild Things: Animal Adventure sets players on a mission to help these personable creatures restore their homelands, giving purpose and personality to the gameplay.

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Samsung Gear VR gets its own original video series

Slashgear

A new wave of standalone VR headsets are coming but long before these, there was Samsung’s Gear VR. Powered by Oculus, the Samsung-specific platform has seemingly languished by the wayside, filled with nothing more than what can probably be best described as tech demos. In an attempt to show that it means business, Samsung has launched its Pilot Season initiative … Continue reading.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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What are the implications of police training in VR?

VRWorld

In Scranton, Pennsylvania, the police force may soon be trained with virtual reality. When you think of the police, chances are you think of the recent controversies surrounding their use of force, at least if you live in the United States. We aren’t going to dive too deep into the political wormhole here, but there are a few things we should get out of the way before continuing: A lot of people are killed by police every year.

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‘Echo Arena’ Update Overhauls Social Lobby, Makes Way for ‘Echo Combat’

Road to VR

Echo Arena , which ranks among our 5 favorite Rift sports games , has seen the release of patch 9.0, which totally overhauls the game’s social lobby, a place where players can socialize and participate in a number of activities while waiting for matches to begin. An incomplete section of the lobby teases forthcoming Echo Combat content. Launched in 2017, Echo Arena is the multiplayer spin-off of Lone Echo.

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How to enable WebVR in Google Chrome

The Ghost Howls

One of the biggest news of the last days is that finally, Google Chrome for Windows has added support for WebVR. It was absurd that Google, that is pushing on WebVR and WebAR (let’s say WebXR and we’re all happy, apart from Charlie Fink that hates the term XR), wasn’t supporting it in its famous browser. People like me had to use Firefox or Chromium (that mysterious application that is the open source version of Chrome), or even Microsoft Edge (for WMR headsets) to experience V

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