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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 306
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The most important takeaways from Meta Connect 2022

The Ghost Howls

Microsoft 365 is coming to Quest Pro! Productivity means especially companies and professionals, and the new expensive Quest Pro headset fits completely this strategy. It has also partnered with Microsoft and Accenture to facilitate the integration of XR solutions inside companies. Meta Quest Pro and the strategy pivot.

Microsoft 527
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Fun VR Board Games You Can Play With Friends and Family

ARPost

No one ever gets tired of board games, especially those that involve a strategy and collaboration between teams to win. Your opponents can thwart your stone, putting it on the wrong course or even sending it out of the table. Plus, they bridge generations, allowing grandparents, parents, and children to enjoy themselves together.

Gaming 435
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The XR Week Peek (2020.04.27): Magic Leap’s new course, Fortnite rocks with concerts and much more!

The Ghost Howls

With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company.

Course 269
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With Facebook’s ????, Oculus Is Fending off Old Enemies, Former Friends, and New Foes

Road to VR

Old Enemies – HTC. While both Oculus’ Rift and HTC’s Vive hit the market right around the same time in 2016, the Vive was the first system with motion controllers and room-scale. SEE ALSO How Google's Latest VR Moves Are a Major Blow to Oculus' Mobile Strategy. New Foes – Microsoft & Co.

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VRTUOLUO talks about its FBEC event and the VR ecosystem in China

The Ghost Howls

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

China 318
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Trends and predictions for XR in 2024

The Ghost Howls

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology. Of course not.

Trends 433