The Ghost Howls

MARCH 16, 2020

And if you need some pieces of advice regarding how to professionally survive this quarantine, I have written a blog post on the topic you can read. A bizarre strategy, that doesn’t surprise me anymore, though. The good news of the week is that I’ve been selected as one of the speakers at AWE USA 2020 !

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The Ghost Howls

AUGUST 24, 2020

You can imagine that after it has been released through two official blog posts, an enormous backlash from the community started to happen. Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. The same on Twitter. Funny link.

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The Ghost Howls

JUNE 21, 2021

More info (SideQuest VR download page) More info (Launch blog post). More info (Announcement blog post) More info (Boz announcing the news on Twitter) More info (My long editorial on Facebook and its advertisement efforts). And no, I’m not writing it because I’m the lead developer of the game. Absolutely not. Top news of the week.

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The Ghost Howls

JULY 31, 2023

It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. The purpose of the group is of course the one of fighting the duopoly of Apple Maps/Google Maps. It is also going to launch its headset, soon. More info (Somnium Space 3.0

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ARVR

DECEMBER 1, 2021

Through the master course Content Strategy at the FH Joanneum and the course on Web 3.0 However, I would like to go into this debate in one of my next blog articles, as otherwise, it would go beyond the scope of this article. by Teodora Petkova, my interest in this topic was aroused.

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The Ghost Howls

MAY 11, 2020

I hope that a future rumor clarifies a bit more what is Facebook’s strategy. (Thanks Alessio Palumbo for the tip!). This startup just exited from stealth mode, is like Google Maps but for the interior of shopping centers, offices, and other closed environments. In my opinion, 2021 is a better year to talk about a new Quest.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Image by Microsoft). This is the 150th Week Peek! We’ll see….

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The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Image by Microsoft). This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper. Gift me a smile.

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The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. Microsoft has answered the report saying that “HoloLens is doing great” , and Alex Kipman has tweeted not to believe what you read on the internet.

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Digitalnauts

NOVEMBER 16, 2021

The most famous example being Microsoft Hololens. . Viral new solutions include Snap’s new AR glasses prototype and Google Glass Explorer Edition. . Source: Microsoft “What is Mixed Reality” [link]. SMART GLASSES. If you’re a Marvel fan, these are the closest you can get to Tony Stark’s advanced and innovative glasses.

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XR Today - Mixed Reality tag

MAY 14, 2024

In April 2024, Meta announced a new “open ecosystem strategy” This means developers and device manufacturers can leverage the operating system to create virtual, mixed, and augmented reality experiences. In a blog post published on April 22, 2024, Meta shared its vision for a new era of mixed reality development.

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The Ghost Howls

MAY 30, 2022

Don’t forget to read the coverage about it on my blog… Before leaving you to the news, I have to publicly compliment Emerson for having given the most correct answer to my contest. More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). The “metaverse” was not a key topic inside “Microsoft Build”.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. I have to perform further analysis and then I’ll publish a blog post about that). Google AR apps.

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The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Image by Microsoft). What about yours?

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The Ghost Howls

NOVEMBER 2, 2020

In the meanwhile, its adoption is getting better, too: the popular Unity game engine promises the first implementations of OpenXR for the end of the year with a complete implementation coming in 2021, and Microsoft has already completely switched to an OpenXR runtime. More info (Using Google Translate). Some XR fun.

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XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. In actual fact, I've just recently started writing a series of guest posts for Vive on the Vive blog. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. A lot of it involved training with staff.

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XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. In actual fact, I've just recently started writing a series of guest posts for Vive on the Vive blog. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. A lot of it involved training with staff.

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XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. In actual fact, I've just recently started writing a series of guest posts for Vive on the Vive blog. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. A lot of it involved training with staff.

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Education UAE Technology Virtual Reality 60

The Ghost Howls

SEPTEMBER 22, 2019

More info (Apple AR headsets FOV) More info (Apple patent on retinal projection) More info (Robert Scoble’s thoughts on Apple’s strategy). CEOs means a lot for a company: think about how Microsoft has changed going from Ballmer to Nadella. In the meanwhile, Apple continues collecting patents on new optical systems. Its peculiarity?

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XR for Business Podcast

JUNE 24, 2019

Matt is renowned as one of the world’s AR industry leaders, and through his influential blog posts and persona around the world. So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So Microsoft said, “hey, let’s make it out-of-the-box useful.

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XR for Business Podcast

JUNE 24, 2019

Matt is renowned as one of the world’s AR industry leaders, and through his influential blog posts and persona around the world. So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So Microsoft said, “hey, let’s make it out-of-the-box useful.

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AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

Matt is renowned as one of the world’s AR industry leaders, and through his influential blog posts and persona around the world. So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So Microsoft said, “hey, let’s make it out-of-the-box useful.

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AR Technology Industry Augmented Reality 60

The Ghost Howls

JULY 23, 2019

For the next two days, I will feature on this blog a long interview I made with Suzanne Borders, the CEO of BadVR. You know, it’s not a company like Google… obviously, there are tech companies that are really familiar with the individualization, the analytics… I’m sure they’d get value from our product as well….

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XR for Business Podcast

AUGUST 19, 2019

Outside of that, we’ve worked with companies like PayPal, Microsoft, Accenture. We tried to making a Google Cardboard thing,” and they made a little marketing kitschy thing. And my guess is, within the next six months, I would guess that they’re going to get sold to Apple, or Google, or Amazon, or somebody.

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XR for Business Podcast

AUGUST 19, 2019

Outside of that, we’ve worked with companies like PayPal, Microsoft, Accenture. We tried to making a Google Cardboard thing,” and they made a little marketing kitschy thing. And my guess is, within the next six months, I would guess that they’re going to get sold to Apple, or Google, or Amazon, or somebody.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

Outside of that, we've worked with companies like PayPal, Microsoft, Accenture. We tried to making a Google Cardboard thing," and they made a little marketing kitschy thing. Because Google has a fantastic collection of three-dimensional data around the world -- Google Earth -- but they have no data around the inside.

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The Ghost Howls

MAY 9, 2022

Launching so many devices (smartwatches, VR glasses, AR glasses) in so small time may be confusing for users, so I’m not so sure that this will be the actual strategy by Meta. Google acquires Raxium. The news about Google being willing to acquire Raxium had been leaked a few weeks ago, but now it has become official.

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The Ghost Howls

AUGUST 16, 2020

My blog has just turned 4 years old and I’m incredibly happy about it! Outside VR, the big news to keep an eye on is the dispute between Epic Games and Apple (and Google), which could lead to a complete change in how app stores are managed, even in VR. Watch Microsoft Office in XR. Top news of the week. Image by Facebook).

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The Ghost Howls

OCTOBER 16, 2022

Meta Connect has been the big event of the week, and as it is a tradition of this blog , I’m going to write today for you a super article where you can find inside ALL the news announced during the event! The Quest Pro fits very well this strategy since it is a headset made for professionals. Partnership with Microsoft.

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The Ghost Howls

FEBRUARY 8, 2021

This week has been pretty amazing for my blog. With a new post on its blog, Facebook has shared some more statistics on the games published on its store, and they are quite impressive: 60 titles have generated revenues superior to $1M on the Quest store, and 6 are above the $10M mark. Please someone come and help the VR ecosystem.

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