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What’s Behind Google’s Latest AR Updates?

AR Insider

A fter expanding and contracting in various VR initiatives, Google continues to be committed to AR. If search and AR had a baby, it would be visual search — Google’s prevailing AR play, otherwise known as Google Lens. This is Google’s version of an AR cloud. The AR Location Wars, Part I: Google.

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The VR/AR Association Enterprise Forum 2022: What to Make of the Metaverse

ARPost

XR solution providers and enterprises using (or exploring) XR met virtually yesterday, July 21, for the VR/AR Association Enterprise Forum 2022. See Also: A Day of Metaverse Fashion and Storytelling Insights From the VR/AR Association. See Also: AR Smart Glasses for Enterprise and Consumers: A Conversation With Vuzix's Paul Travers.

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Snapchat Introduces Sponsored AR Filters for Advertisers

XR Today - Augmented Reality tag

Snapchat has launched Sponsored AR Filters, enabling brands to place adverts in the post-capture Filter Carousel. Sponsored AR Filter: Key Features Key features of Sponsored AR Filters include maintaining cultural relevance, simplified filter production, growing brand awareness, acquiring extra insights, and increasing AR ad accessibility.

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AR in Sports: Moneyball Meets 3D

ARVR

One of the ways mobile AR can create value is to deepen fan experiences in sports. Back to the present, we continue to see sports organizations use AR as a tool to market themselves. Specific team AR activations include the Dallas Cowboys’ giant Dak Prescott animation that comes to life for fans outside of AT&T stadium.

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#BuildTheFuture Immersive Collaborative Environments

Tech Trends VR

The Wild , a start-up from Portland, Oregon has just announced an integration with UK-based Igloo Vision to open up new avenues for collaboration and experiential design review for teams working in architecture, engineering, and construction (AEC). She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others.

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What’s Behind Google’s Latest AR Updates?

ARVR

After expanding and contracting in various VR initiatives, Google continues to be committed to AR. If search and AR had a baby, it would be visual search?—?Google’s Google’s prevailing AR play, otherwise known as Google Lens. This is Google’s version of an AR cloud. The other updates are less directly related to AR? —?at

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AWE Day 3: The Most Wholesome Day in the History of XR Technology

ARPost

An early presentation in the day saw the University of Oregon professor Donna Davis presenting “Immersion and Ethical Responsibility.” The University of Oregon professor Donna Davis presenting “Immersion and Ethical Responsibility”. For example, how does someone with Parkinson’s navigate gesture controls?