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Jack Daniels Turns Their Whiskey Bottle Into An AR Pop-Up Book

VRScout

AR brings the history of the 150-year old whiskey brand to life. Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world. Image Credit: Jack Daniels. Image Credit: Tactic.

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The Official US Civil Rights Trail Book Adds AR Experience to Engage the Young Generations

ARPost

Readers will find QR codes throughout the book, and each code launches an AR experience that focuses on key moments and prominent figures involved in the fight for civil rights. AR Experience and History: New Technology Brings the Past to Life . The US Civil Rights Trail is not just a book with embedded AR experience.

Alabama 336
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How XR Fan Engagement Brings Fans Closer to the Game

ARPost

Over the years, ARPost has covered the physical nature of XR in athletics and sports a number of times – from how athletes use XR to improve their game , to how gamers can use VR sports to stay fit , to how thrilling and active a good AR team game can be for players and spectators alike. Is AR the Future of Fan Engagement?

Gaming 324
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AR Meditation App Helps Calm Veterans Suffering From Trauma

VRScout

Healium AR’s use of neurofeedback technology could revolutionize anxiety management. After seeing how calm each vet was after stepping into VR, Hill reached back out to Tarrant to see if there was a way of combining immersive technology with his electroencephalogram research. Healium AR is one of them.

AR 292
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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. Creative immersive experiences are the only way to cut through swipe culture.”

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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. AR portals – 8th wall. MVP Interactive. MonitAR – Darabase. Hovercraft.

Retail 392
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The Top Five Retail Technology Trends In 2023

Bernard Marr

Leverage the power and potential of technology to provide customers with new and exciting ways to browse, buy and save. Both online and offline, retailers are turning to technology in a number of innovative ways. Applying technology to enable "personalization at scale" is key to capitalizing on this trend. The answer?

Retail 40