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Echoing Apple’s iPhone Launch, Magic Leap Taps AT&T for Exclusive US Distribution

Road to VR

Magic Leap today announced that AT&T, one of the leading cellular carriers in the US, has invested in the company and solidified a partnership making AT&T the “exclusive wireless distributor of Magic Leap products for consumers in the U.S.” Cingular merged with AT&T in 2007.

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Developing the Future of Mixed Reality

Tech Trends VR

And while Portland is by no means a backwater, it’s still not a major tech or immersive content hub like LA or San Francisco either. Zachary and Hoffman believe that bringing competition is one way to achieve this, and that, in a way is where the real value of having Magic Leap enter the arena lies.

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SPIE.AR|VR|MR 2024: What to Expect

XR Today - Mixed Reality tag

VR|MR 2024 – a conference taking place in San Francisco, California, between 29 and 31 January 2024. Many XR industry giants, such as Google, Magic Leap, and Meta Reality Labs, are poised to appear at the event. To close off what is already a bumper month for XR is SPIE.AR|VR|MR

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Report Details The Troubled Development Delaying Apple’s AR/VR Headset

Upload VR

A detailed report from The Information charts the decisions behind the apparent years-long delay of Apple’s upcoming AR/VR headset. Apple’s VR/AR team is called Technology Development Group (TDG) and is led by former Dolby executive Mike Rockwell.

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XRDC Interviews AR and VR Industry Experts in Healthcare Report

ARPost

Are you attending XRDC’s AR and VR conference in San Francisco on October 14-15? XRDC is an AR and VR conference that will be held in San Francisco’s Fort Mason Festival Pavilion on October 14-15. Do you follow all the latest tech trends? The XRDC AR/VR Healthcare Report is out now and is a must-read.

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Spatial on Unity Creator Tools, Company Vision, and the Metaverse for Consumers

XR Today - Virtual Reality

Spatial Hits Big at GDC 2023 In March, at the Game Developers Conference (GDC) 2023 in San Francisco, Spatial announced the platform’s new Unity Creator Toolkit is entering its beta stages. Steinerman noted that Spaital started as a platform solely available on XR headsets such as Microsoft’s HoloLens and the Magic Leap.

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The XR Week Peek (2020.02.17): Half-Life Alyx will launch on March, 23rd, MWC has been canceled and much more!

The Ghost Howls

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. More info (Use Google Translate).