Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

Apple 318

Apple Sony HTC Hardware 318

Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

Samsung 126

Samsung Google Apple Hardware 126

XR Today - Virtual Reality

JANUARY 1, 2024

Meta’s headsets are ergonomically friendly and flexible, offering users the opportunity to tap into a variety of software solutions and apps through the Quest store. Renowned for its ingenuity, Apple has continuously pushed the boundaries of what is possible with its rich tech ecosystem, namely amid increasing competition with Microsoft.

Virtual Reality 130

Virtual Reality Samsung Tools Apple 130

Road to VR

NOVEMBER 9, 2017

With the release of iOS 11, hundreds of millions of Apple devices gained the ability to perform basic augmented reality functions, albeit viewed through the screens of iPhones and iPads. Apple doesn’t plan to sell the headset though, and will likely only use it for testing purposes.

Apple 194

Apple AR Augmented Reality Software 194

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . HTC/Microsoft .

Microsoft 100

Microsoft HTC Apple Oculus 100

The Ghost Howls

OCTOBER 26, 2020

So at least the collaboration with Valve is true, but notice that it has not been on the headset, so they got no reference design from Valve, it has just been on the software integration. And in fact, a new request to FCC for a new device has arrived from HTC. HTC launches Vive XR Suite. Doug Lombardi, Valve.

HTC 392

HTC Oculus Conference China 392

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

Apple 101

Apple Immersion AR Hardware 101

Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

Strategy 308

Strategy Microsoft Magic Leap Apple 308

The Ghost Howls

MAY 7, 2022

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. Render of the possible upcoming Apple device (Image by Antonio DeRosa). No one can compete now.

Apple 526

Apple Sony China HTC 526

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. However, HTC VIVE still believes that controllers hold value.

Head Mounted Display 100

Head Mounted Display Samsung Eye Tracking Immersion 100

Road to VR

JULY 5, 2017

With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2. SEE ALSO Apple's Job Listings Seek 'VR File Format Engineer', 'VR Pipeline Engineer', & More.

Groups 199

Groups Apple Samsung Virtual Reality 199

The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. Image by HTC). (Image from the web).

Apple 279

Apple Razer Japan AR 279

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Top news of the week.

Oculus 243

Oculus Apple Hand tracking Magic Leap 243

Upload VR

JANUARY 15, 2024

Snapdragon XR2+ Gen 2 Announced For Samsung Headset & More Qualcomm just announced Snapdragon XR2+ Gen 2, a higher-end variant of the chipset used in Quest 3. The report suggested that the first headset from the partnership was set to launch in 2025, matching the CEO's statement, priced around $2000.

Samsung 111

Samsung 360 Video China Google 111

Road to VR

OCTOBER 26, 2017

update, now including official support for Apple’s ARKit and Google’s ARCore software dev kits, and support for SteamVR on Mac. ‘Production-ready’ support for Apple’s ARKit working on iOS11 was initially announced during Apple’s iPhone 8 and iPhone X unveiling last month.

Unreal 195

Unreal Apple Google Augmented Reality 195

The Ghost Howls

MARCH 6, 2023

HTC has made its moves at MWC, too. HTC is one of the best companies when it comes to XR for enterprise and it’s good that it is expanding its offering in the field. I’m pretty excited by these growing rumors about Samsung because Samsung has always proposed interesting XR devices.

AR 409

AR Samsung Ukraine Japan 409

The Ghost Howls

JUNE 23, 2019

HTC has revealed the design of the Vive Cosmos. HTC has finally unveiled some information on the Vive Cosmos. HTC has told in the past that this is a headset more consumer-oriented , but Sebastian Ang of Mixed Reality TV has reported that, according to a reliable source, the price will be 899. Top news of the week.

Magic Leap 167

Magic Leap HTC AR Oculus 167

XR Today - Mixed Reality tag

APRIL 11, 2024

Supporting that trend is a broad scope of heavyweight companies debuting XR devices this year, most notably the Apple Vision Pro, which is driving the productivity and workplace solutions market forward. HTC VIVE is currently providing their devices for North Dakota Classrooms, and Meta recently gave thousands of Quests to Kentucky Schools.

Training 101

Training North Dakota Immersion Trends 101

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. However, the optics are positive for now in terms of enterprise and consumer XR markets.

Magic Leap 91

Magic Leap Saudi Arabia Apple Switzerland 91

The Ghost Howls

SEPTEMBER 21, 2019

Next week, on 25th and 26th, Oculus will hold its main yearly event , and as always, it will talk about the milestones reached by the company and then it will show future hardware and software. But Facebook has a big problem and that big problem is called Apple. Concept of a future AR glass by Apple (Image by iDropNews).

Oculus 337

Oculus AR Augmented Reality Apple 337

Delight XR

AUGUST 7, 2022

With the technology advancing every year, the hardware is getting cheaper and the software base is growing steadily. In other words, virtual reality becomes affordable and thanks to massive price drops and discounts on hardware and software bundles, now is the perfect time to get your own VR headset and discover what all the hype is about.

Zeiss 52

Zeiss Samsung Software Controllers 52

XR Today - Mixed Reality tag

JANUARY 5, 2024

This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. Shahram Izadi, Vice President of AR at Google , notes how Android ecosystem support will enable developers to collaborate with Samsung and Qualcomm to drive the future of immersive and spatial XR.

Microsoft 68

Microsoft Sony Samsung Immersion 68

The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

Samsung 288

Samsung Google Ukraine Sony 288

Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

Samsung 293

Samsung Google Hardware Spain 293

XR Today - Mixed Reality tag

SEPTEMBER 4, 2023

Meta’s annual Connect event is coming up later this month, where the firm is showcasing its latest XR products and software. Meta’s MR product looks to compete with other MR products from firms such as Apple, Varjo, HTC Vive, Nreal, Samsung, and Google.

Eye Tracking 107

Eye Tracking Immersion Hand tracking Samsung 107

The Ghost Howls

OCTOBER 19, 2020

Apple launches iPhone 12, Pro models have Lidar sensor. Its only problem is that being available only on Pro models, most iPhone owners won’t have it, and so the market for Lidar-oriented software is still niche and not so interesting for developers. News worth a mention. Anonymization in VR is hard to obtain.

AR 310

AR Oculus Apple Gaming 310

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

China 308

China Industry Government AR 308

GizModo VR

SEPTEMBER 7, 2021

AT&T has been proactively doling out its stock of LTE smartphones to subscribers still relying on its antiquated 3G network ahead of 3G’s death. The carrier has been pushing these devices to customers who risk not having an active cellular connection once it shuts off the network in February 2022. The shutdown will… Read more.

Software 105

Software Samsung HTC Apple 105

Delight XR

NOVEMBER 7, 2018

With the technology advancing every year, the hardware is getting cheaper and the software base is growing steadily. In other words, virtual reality becomes affordable and thanks to massive price drops and discounts on hardware and software bundles, now is the perfect time to get your own VR headset and discover what all the hype is about.

Zeiss 52

Zeiss Samsung Software Controllers 52

XR Today - VR Headsets tag

JANUARY 31, 2024

When HTC VIVE started teasing the HTC VIVE Flow way back in 2021 , it left some consumers a little confused. In 2024, as competing vendors roll out heavier and bulkier systems like the Apple Vision Pro , demand for lightweight and ergonomic headsets is beginning to increase.

HTC 92

HTC Virtual Reality Immersion Wearables 92

Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Read on for my breakdown of the Vision Pro hardware and software and the experience they enable. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today.

Apple 145

Apple Eye Tracking Hand tracking Video 145

InstaVR

JULY 8, 2019

Similar to Android, you’ll need to be an approved Apple Developer to publish to the latter. Self-distributing iOS apps is somewhat complicated by Apple being a closed development environment. Samsung Gear VR. HTC Vive & Oculus Rift (PRO only). They want everything to flow through the iTunes Store. Oculus Go .

Virtual Reality 102

Virtual Reality How To Google Apple 102

The Ghost Howls

MARCH 7, 2022

Image by Samsung). Samsung is close to launching an XR device, or maybe two. Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. Samsung has apparently completed a prototype, and “is deciding the release date”.

Samsung 306

Samsung Machine Learning Sony Virtual Reality 306

The Ghost Howls

JANUARY 11, 2022

HTC Vive Wrist Tracker. HTC Vive Wrist Tracker (Image by HTC). HTC has made an announcement at this CES and it has been a pretty cool one. To showcase its functionality, HTC showed some videos of the tracker in use to improve the performances of hands tracking and also with the tracker installed on external props.

AR 542

AR Haptic Las Vegas HTC 542

The Ghost Howls

NOVEMBER 27, 2023

Here below I’m posting for you the best offers I’ve found: for instance, HTC is discounting basically every piece of hardware (including Vive Trackers that can be useful for all the VRChat fans out there), while Pico is offering one of the best deals with €100-worth-of-content given for free with every purchased Pico 4.

Augmented Reality 340

Augmented Reality Apple Samsung Ukraine 340

EnterpriseWear

DECEMBER 4, 2018

Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. The pilot, which used an iPad and HTC Vive powered by Marxent’s 3D Cloud Service, showed that VR increases average order value by 60%.

Magic Leap 58

Magic Leap Training Wearables Immersion 58

The Ghost Howls

MARCH 26, 2018

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

AR 161

AR Magic Leap Oculus Virtual Reality 161